In 2007, in the award-winning film about entrepreneurialism and greed There Will Be Blood, actor Daniel Day-Lewis earned an Academy Award for his menacing portrayal of oil prospector Daniel Plainview. In a pivotal scene, Plainview describes how he uses diagonal drilling—comparing it to angling a drinking straw from his claim underground to his competitors’ to drain away … [Read more...] about Fintechs: Are They Creating New Revenue Streams, or Siphoning Existing Ones?
With smartphones and other mobile devices, we’ve reached the point where when we see someone who isn’t going through life constantly connected, we think they’re some sort of Luddite contrarian. Pew Research from earlier this year reveals that 77% of American adults now own smartphones, and almost half of the U.S. public owns some kind of tablet. And those numbers are much … [Read more...] about September Q&A: Mobile Marketing Provides a Constant Customer Connection
We live in a mobile-first world, and smartphones have changed the way consumers shop for vehicles and engage with dealers. Instead of contacting dealerships online by sending an email or filling out a web form, most smartphone users prefer to call. According to studies by J.D. Power and Kelley Blue Book, vehicle shoppers call dealerships twice as often as they email, and … [Read more...] about 4 Steps to Get the Most Out of Every Inbound Call
One of the exciting aspects of working in the automotive industry is the ability to sell the latest and greatest vehicle models each year. Auto dealerships know better than most that innovation is at the heart of their industry. The same is true of mobile apps, and utilizing the latest in mobile app technology is a great way for the auto industry to improve revenues. … [Read more...] about How Mobile Apps Can Improve Revenue for Dealerships