It’s an early fall Tuesday morning. The air is crisp (at least here in the northeast), and your coffee is hot as you pull into the dealership. You immediately notice a giant garbage can knocked over next to the service drive, and squirrels and birds are feasting undisturbed. Service customers have been arriving for a few hours, driving by the unsightly mess as they pull in. … [Read more...] about The Automotive Insider’s Guide to Having a Seamless Reputation Management Strategy
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The Real False-Positive of Selling Cars During a Pandemic
Let me guess — you’re on the upswing. How do I know this? Car Dealerships Everywhere Are Crushing It Right Now. It all comes down to two incredible things that happened this year. Pent up demand and inventory shortages. After suffering through financial losses caused by the lockdowns, car dealers are now seeing record-breaking sales and record-making profit. It doesn’t matter … [Read more...] about The Real False-Positive of Selling Cars During a Pandemic
Your Raise Will Become Effective When You Do
Want a Raise? Your raise will become effective when you do. Are you the most effective business manager you can be? Have you tweaked every detail in your process to perfection? I have a tip for you - $4 000 is the new $3 987. Do you want to make an incremental difference in your production and income by making a minimal change? Pay attention to the details of your current … [Read more...] about Your Raise Will Become Effective When You Do
Preparing Your Dealership for Post-Pandemic Operation
The 2020 coronavirus pandemic and its subsequent lockdowns have forced the automotive sales industry to get creative to keep the—frequently proverbial—doors open. From video calls to solo test drives at a customer’s home to complementary service appointment vehicle pickups, the customer experience looks much different now than it did just a few months ago. For most dealers, … [Read more...] about Preparing Your Dealership for Post-Pandemic Operation
3 Steps to Prepare for Disruptive Technological Innovation
Car dealerships today are struggling to adapt to technological innovation and the disruption it generates. New technologies are always being invented, and the rate they revolutionize the marketing landscape is only going to accelerate during 2017. We’re seeing a huge shift in the dynamic between car shoppers and dealerships because of innovations like mobile technology … [Read more...] about 3 Steps to Prepare for Disruptive Technological Innovation