If there is a lesson to be learned from the first half of 2020, it's that things can change—fast. The COVID-19 pandemic has left an undeniable impact on the automotive sector, but we know that, as an industry, we will move forward and succeed. As we navigate the weeks and months ahead, every aspect of the dealership will have a role to play. As marketers, our role is … [Read more...] about Embrace the Change: Analyzing Your Market to Effectively Adapt to COVID-19
Humans are born to compete. As far back as ancient times, when we competed over every available resource as a matter of life and death, the idea that survival and prosperity are born from struggle seems to be woven into our DNA. The same concept applies in the business world, and certainly in the automotive retailing industry. The fact is a finite number of potential … [Read more...] about Grow Your Base Through Conquest
Welcome to Boston. There are five Dunkin’ Donuts within a quarter of a mile from my office. I’ve selected my Dunkin’ of choice based on strict criteria of pricing, the quality of the coffee, online reviews, and the availability to order online so I can simply walk in and have my coffee ready and waiting. I’ve tried new locations from time to time when online ordering is down or … [Read more...] about Stand Out From the Competition: Let’s Find Your Differentiator
When choosing a new car, consumers aren’t just looking for a vehicle that gets them from point A to point B, they are looking for a vehicle that represents their lifestyle and personality. Tactically, it may be a car that safely transports their children to school, takes their friends on road trips, and provides a reliable, trusted means of transportation for the next five … [Read more...] about How to Drive Consumer Connections With Content Marketing
If a picture is worth a thousand words, then a video is worth a million. That is, of course, if your content is relevant to your target audience. People usually agree that video is the most popular content online, and it gives you a tremendous opportunity to jump ahead of your competition by getting it right. If you think having your staff dance in your showroom while … [Read more...] about Is Your Dealership’s Video Marketing Relevant to Its Target Audience?