In this Episode of Mostly Automotive Marketing with Matt Wilson, we discuss the ‘why buy’ message. What makes your dealership different? What is your differentiating factor? Do you have one? Do you need one? Why should customer come to you? Max Zanan, Founder and CEO of MZ Dealer Services (and expert panel member at Dealer Marketing Magazine) discuss. A clear cut ‘Why Buy … [Read more...] about NEW PODCAST EPISODE: The ‘Why Buy’
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NEW PODCAST EPISODE: Don’t Stop (Thinking about Tomorrow)
In this Episode of Mostly Automotive Marketing with Matt Wilson we talk about making cuts to our advertising budgets in times of trouble. It happens a lot, but is it the right move? Matt is joined by Ilana Shabtay, Director of Marketing at AutoLeadStar and Contributor at Dealer Marketing Magazine in this episode to chat about it. Pausing your marketing ads and campaigns … [Read more...] about NEW PODCAST EPISODE: Don’t Stop (Thinking about Tomorrow)
Embrace the Change: Analyzing Your Market to Effectively Adapt to COVID-19
If there is a lesson to be learned from the first half of 2020, it's that things can change—fast. The COVID-19 pandemic has left an undeniable impact on the automotive sector, but we know that, as an industry, we will move forward and succeed. As we navigate the weeks and months ahead, every aspect of the dealership will have a role to play. As marketers, our role is … [Read more...] about Embrace the Change: Analyzing Your Market to Effectively Adapt to COVID-19
Grow Your Base Through Conquest
Humans are born to compete. As far back as ancient times, when we competed over every available resource as a matter of life and death, the idea that survival and prosperity are born from struggle seems to be woven into our DNA. The same concept applies in the business world, and certainly in the automotive retailing industry. The fact is a finite number of potential … [Read more...] about Grow Your Base Through Conquest
Stand Out From the Competition: Let’s Find Your Differentiator
Welcome to Boston. There are five Dunkin’ Donuts within a quarter of a mile from my office. I’ve selected my Dunkin’ of choice based on strict criteria of pricing, the quality of the coffee, online reviews, and the availability to order online so I can simply walk in and have my coffee ready and waiting. I’ve tried new locations from time to time when online ordering is down or … [Read more...] about Stand Out From the Competition: Let’s Find Your Differentiator