Welcome to Boston. There are five Dunkin’ Donuts within a quarter of a mile from my office. I’ve selected my Dunkin’ of choice based on strict criteria of pricing, the quality of the coffee, online reviews, and the availability to order online so I can simply walk in and have my coffee ready and waiting. I’ve tried new locations from time to time when online ordering is down or … [Read more...] about Stand Out From the Competition: Let’s Find Your Differentiator
When choosing a new car, consumers aren’t just looking for a vehicle that gets them from point A to point B, they are looking for a vehicle that represents their lifestyle and personality. Tactically, it may be a car that safely transports their children to school, takes their friends on road trips, and provides a reliable, trusted means of transportation for the next five … [Read more...] about How to Drive Consumer Connections With Content Marketing
If a picture is worth a thousand words, then a video is worth a million. That is, of course, if your content is relevant to your target audience. People usually agree that video is the most popular content online, and it gives you a tremendous opportunity to jump ahead of your competition by getting it right. If you think having your staff dance in your showroom while … [Read more...] about Is Your Dealership’s Video Marketing Relevant to Its Target Audience?