We talk a lot in our industry about meeting the customer where they live and creating a frictionless sales experience. While these things are important, they are also expected in 2020. If you think about the technology we encounter every day, we're tapping into a whole different level of seamless customer experience. Automotive has yet to take advantage of this strong … [Read more...] about Hindsight is 2020: Tech Supports These Issues We Didn’t Know We Had
target marketing
Precision Targeting Capabilities: A Dealerships Guide to OTT Advertising
Audience Growth, Advances in Features, Targeting, and Data; Support Increased Roas Roughly half of US adults over 18 use at least one OTT service¹, which translates into about 182 million OTT subscription video service users². OTT ad spending has seen double-digit increases in recent years, with +54% YoY growth in 2018, 41% in 2019, and 32% in 2020³. There is no going back; … [Read more...] about Precision Targeting Capabilities: A Dealerships Guide to OTT Advertising
Stand Out From the Competition: Let’s Find Your Differentiator
Welcome to Boston. There are five Dunkin’ Donuts within a quarter of a mile from my office. I’ve selected my Dunkin’ of choice based on strict criteria of pricing, the quality of the coffee, online reviews, and the availability to order online so I can simply walk in and have my coffee ready and waiting. I’ve tried new locations from time to time when online ordering is down or … [Read more...] about Stand Out From the Competition: Let’s Find Your Differentiator
Three Steps to Level up Marketing Strategies in 2020
Refining your marketing strategies heading into the new year sets you up for success in 2020 and beyond. The New Year is an exciting time at a dealership—new models, incentives and updated sales benchmarks. Often, in the hustle and bustle of the holiday season and new year, it can be tempting to rinse and repeat marketing strategies. But, with those new models and incentives, … [Read more...] about Three Steps to Level up Marketing Strategies in 2020
Today’s Automotive Data Science: The Future Is Now
There is a lot of discussion going on these days regarding how big data will be a benefit to dealerships, manufacturers, and consumers in the future. Some of these claims include: Auto manufacturers will be able to tell drivers immediately—and remotely—when they forgot to change their oil or have an oxygen sensor malfunction. Drivers will be able respond to an important … [Read more...] about Today’s Automotive Data Science: The Future Is Now