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Interview with Experian & Amy Hughes: Customer Acquisition after a Pandemic

March 26, 2021 by Dealer Marketing Magazine

360 leads

The COVID-19 crisis has accelerated preexisting digital retail trends in the auto industry, and focusing on creating a clear digital retailing & customer acquisition strategy is essential for success.  Gone are the days of every car buyer walking through your dealership's lot. Today, car buyers are making decisions faster and spending less time shopping around. A … [Read more...] about Interview with Experian & Amy Hughes: Customer Acquisition after a Pandemic

Now Is Not the Time to Pause Marketing Spend

December 21, 2020 by Ilana Shabtay

Reject every instinct in your body that's telling you otherwise. Now is not the time to pause your marketing spend. Yes, we're in a totally new normal and chaotic time in history. COVID-19 is changing the way we shop for groceries, plan weddings, and sell.  But as we assess the investments we're making and cut back to play it safe, stopping marketing efforts all … [Read more...] about Now Is Not the Time to Pause Marketing Spend

Reducing Wasted Ad Spend: The Key to Thriving in the New Normal

December 10, 2020 by Amy Hughes

wasted ad spend

At the beginning of COVID-19, people would throw around the term "the new normal." At the time, it was hard to understand precisely what that meant, and realistically, it still is; our landscape is still unfolding. But we can't wait for the "new normal" to settle in. We need to continue to navigate and adapt, which means assessing and controlling what the new normal looks like … [Read more...] about Reducing Wasted Ad Spend: The Key to Thriving in the New Normal

Hindsight is 2020: Tech Supports These Issues We Didn’t Know We Had

November 13, 2020 by Ilana Shabtay

auto technology

We talk a lot in our industry about meeting the customer where they live and creating a frictionless sales experience. While these things are important, they are also expected in 2020. If you think about the technology we encounter every day, we're tapping into a whole different level of seamless customer experience. Automotive has yet to take advantage of this strong … [Read more...] about Hindsight is 2020: Tech Supports These Issues We Didn’t Know We Had

Precision Targeting Capabilities: A Dealerships Guide to OTT Advertising

November 2, 2020 by Ed Steenman

OTT Advertising

Audience Growth, Advances in Features, Targeting, and Data; Support Increased Roas Roughly half of US adults over 18 use at least one OTT service¹, which translates into about 182 million OTT subscription video service users². OTT ad spending has seen double-digit increases in recent years, with +54% YoY growth in 2018, 41% in 2019, and 32% in 2020³. There is no going back; … [Read more...] about Precision Targeting Capabilities: A Dealerships Guide to OTT Advertising

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