A dealership owes its existence to retaining as many of its existing customers as it can and replacing those who defect with new customers. That is plain to anyone who has ever spent any time around the car business … or pretty much any business for that matter. Keeping the customers satisfied is a business goal so transcendent that it has been memorialized in song. Yet keeping … [Read more...] about Behavior Prediction Tech Can Improve Stores’ Marketing ROI
In 2007, in the award-winning film about entrepreneurialism and greed There Will Be Blood, actor Daniel Day-Lewis earned an Academy Award for his menacing portrayal of oil prospector Daniel Plainview. In a pivotal scene, Plainview describes how he uses diagonal drilling—comparing it to angling a drinking straw from his claim underground to his competitors’ to drain away … [Read more...] about Fintechs: Are They Creating New Revenue Streams, or Siphoning Existing Ones?
As a technology provider, our dealers drive every moment, every design, and every decision that we make. Yet, we often consider what it means for a technology provider to be customer-obsessed and what it means for our dealers to be customer-obsessed as two separate entities. When bottled down, however, both fronts depend on the same recipe to deliver the ultimate customer … [Read more...] about Forget the Bells and Whistles: It’s All One Customer Experience