Most dealership marketing and sales efforts are geared toward getting the potential customer onto the lot, through the front door, and in front of a salesperson. The salesperson makes a compelling case for buying the vehicle, the customer signs the papers, and drives off in their new purchase. Then what? For future growth, it’s critical to make that first sale—but that’s … [Read more...] about How to Turn One-Time Buyers Into Customers for Life
Dealership service departments are on the verge of seeing transformative changes, and those that do not recognize these emerging patterns may face dramatic losses in revenues and missed opportunities. Currently, new-vehicle dealerships handle only about 30% of service work performed across the country, which represents an enormous missed opportunity not only for additional … [Read more...] about How Service Departments Can Prepare for the Future by Embracing Disruptive Technology
“I’m king of the world!” exclaims Leo DiCaprio’s character Jack in the famous scene from the smash film Titanic. It was the height of the character’s joy because everything was going his way. But it did not last. (Spoiler alert!) We all know what happened to the Titanic in real life. We’ve heard the 20/20 hindsight technical analysis of all the critical decisions made by … [Read more...] about Automotive Disruptors Are the Forewarning of “Icebergs” Ahead for Dealers
You cannot negotiate with a storm. Once it’s upon you, it dictates to you what you have to do. But knowing that the storm is coming means you have choices to make to prevent catastrophe. And when the weather forecaster and the umbrella salesperson work together, storms become something different altogether. We are living in a moment of climate change in the way car … [Read more...] about Are You Ready for the Climate Change Coming to Your Dealership Ecosystem?
In our current business economy, many people are predicting the end of smaller and local dealerships, but I see it differently. Yes, the industry is evolving, but the small and principal-owned dealership is not dead, as so many love to claim. It’s easy to get caught up in the industry noise, as well as companies coming into the space that didn’t exist just a few years ago. … [Read more...] about Reports of the Death of Local Dealerships Have Been Greatly Exaggerated