Modern, digital-savvy consumers are radically different than previous generations of auto shoppers. Over the past 20 years, Amazon has taught them to seek out highly personalized, frictionless omnichannel customer experiences. Meanwhile, Apple’s 2007 introduction of the iPhone has fundamentally changed consumer behavior, with customers multitasking across multiple … [Read more...] about How Video Can Fill the Gaping Hole in the Middle Tier of Automotive Marketing
The automotive marketplace is highly competitive, with dealerships, service facilities, and other vehicle-related businesses spending a significant amount of money to persuade consumers to visit them. While most of these organizations are successful in promoting their brand in the marketplace, most are not only failing to secure their brand within their own walls, but paying … [Read more...] about Custom TV Channels Stop Competitors From Advertising in Your Dealership
When it comes to radio and television advertising, it’s easy to spend a whole lot of money on airtime and feel good about the decision, because . . . well, it’s radio and television. Of course it will get stellar results, right? But the truth is: Yes, you will get results just from having your dealership name placed on the air. Will the results be anything close to … [Read more...] about 3 Branding Strategies to Improve Your Radio and Television Advertising Results
And then, there it was—right in the middle of first downs, touchdown passes, and one heck of a halftime show: An ad that would shake the Internet to its core. We’re talking about Budweiser's “Brewed the Hard Way” ad that ran during Super Bowl 49 on February 1, 2015. In case you didn’t catch it, here’s the story. Budweiser’s ad touts it as a “proudly macro” beer, embracing … [Read more...] about How Budweiser Can Help Your Automotive Marketing
The automotive industry has long been miles ahead of other sectors when it comes to sleek television advertising, but it could be stalling when it comes to adapting to the social media environment of today. A New Normal There’s been a lot of debate in the last couple of years around the automotive industry’s seemingly slow response to the challenges of digital adaptation at … [Read more...] about Does Automotive Marketing Still Rely Too Heavily on TV Advertising?