• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
Dealer Marketing Magazine

Dealer Marketing Magazine

  • Expert Panel
  • Marketing
    • Advertising
    • Content Marketing
    • Direct Marketing
    • Internet Marketing
    • Lead Generation
    • Paid Search
    • SEO
    • Social Media
    • Websites
  • Customer Experience
    • CRM
    • Customer Service
    • Loyalty and Retention
  • Dealership Business
    • Business Development
    • Dealership Security
    • Finance & Insurance
    • Fixed Operations
    • Inventory Management
    • Pre-Owned
    • Recruitment & Training
    • Sales Training
    • Technology Solutions
  • What’s New
    • News
    • Press Releases
    • Comics

tier 1

Fight Inventory Bloat By Using New TV Advertising Attribution Techniques

September 19, 2018 by Mark Hughes

It’s a reality of retail that at some point in the year, every seller will have outdated or slow-moving product. For auto dealers, that inventory bloat can be especially painful. Although we know from experience that television advertising is one of the most effective ways to move cars from dealerships, it’s paramount to be able to test price-offer discounts quickly. But in … [Read more...] about Fight Inventory Bloat By Using New TV Advertising Attribution Techniques

Dealer Reserve Remains in Jeopardy, Even With CFPB Rollback

June 12, 2018 by Pete MacInnis

The recently approved resolution to repeal the Consumer Financial Protection Bureau’s (CFPB) dealer participation guidance by both the U.S. Senate and House of Representatives got me thinking about the struggle dealers are having in preserving their often relied-upon dealer reserve. My conclusion: This important profit center is in jeopardy regardless of what the CFPB is up … [Read more...] about Dealer Reserve Remains in Jeopardy, Even With CFPB Rollback

Dealers and the New Art of the Transaction

August 18, 2017 by Andy MacLeay

The transaction process at the dealership has evolved. We have gone from a process where you need to get people to a dealership to the reality of getting the dealership to the people. There are three common problems for dealers during the traditional transaction process. Convenience The first problem is customers want more convenience. Customers are spending more than … [Read more...] about Dealers and the New Art of the Transaction

Primary Sidebar

E-mail Newsletter

Share this :)

LINKEDIN

Copyright © 2019 · Dealer Marketing Magazine