The digital transformation has had a major impact on customers’ experience online, offering personalization and convenience like never before. It has also transformed the way we do marketing—the way we strategize, implement, and track results. And with transformations come growing pains: Every new tool or process impacts workflows in ways big and small. This is certainly … [Read more...] about 7 Ways to Get Your Team On Board When Implementing New Technology
transparency
4 Ways Dealers Can Benefit From Blockchain Technology
I know what you’re probably thinking. Blockchain is another one of those topics technology vendors throw around to show how smart they are, and to convince dealers how badly they need our expertise to remain relevant in the constantly evolving technical landscape. With all the hype surrounding blockchain, bitcoin, and other cryptocurrencies, I can’t say I really blame you … [Read more...] about 4 Ways Dealers Can Benefit From Blockchain Technology
3 Steps to Revitalize Your Appraisal Process
Another year has come and gone. What were your goals for 2017? Did you reach them, or come close? Can you even remember them? Often, we set ourselves up for failure by creating too many unrealistic or unachievable goals. To kick off 2018, let’s focus on two main goals for your dealership: to increase retail sales and decrease wholesale loss. Maybe you just rolled your eyes … [Read more...] about 3 Steps to Revitalize Your Appraisal Process
Keep Up With Customers’ Vehicle-Buying Journey Every Step of the Way
Many dealerships boast an online presence complete with a dynamic website and a credit application. Yours is likely no different. You probably try to keep the site updated with your current inventory and latest specials. These tactics are only half the battle in our hyperconnected world, which requires you to keep up with potential customers on every step of their … [Read more...] about Keep Up With Customers’ Vehicle-Buying Journey Every Step of the Way
Accomplish F&I Goals With a PVR Transparency Checklist
If you’re a small-aircraft pilot, you know the value and importance of the preflight checklist. Every flight, you verify items like having enough fuel in the tank to checking the degrees of the takeoff flap. Missing one step can lead to serious consequences. Using a checklist for per vehicle retailed (PVR) transparency is a smart practice also. Its use can help your F&I … [Read more...] about Accomplish F&I Goals With a PVR Transparency Checklist