Automotive retail is on track to have a positive 2018, with the first half of the year’s sales exceeding analyst expectations, and a recently reported strong June. Yet dealerships continue to face challenges, from increasing competition and rising expenses to a tricky consumer relationship model. What’s the solution? A reprioritization of brand loyalty and focus on … [Read more...] about Why Brand Loyalty Must Be a Priority for Dealers in 2018
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Build a Lifetime of Customers With Warranty Programs
I’ve been asked to explain why lifetime warranty programs are so important to an auto dealership. We’ve already talked about how this type of program can set your dealership apart from your real competitors—those dealerships in your market that sell the same cars you do. We’ve also discussed how you can avoid the profit-killing result of having a price war with your … [Read more...] about Build a Lifetime of Customers With Warranty Programs