Photo: Celebrity spokesperson/Seattle Seahawk Michael Bennett for Larson Automotive in Tacoma, Washington In our increasingly digital world, it’s easy to overlook some of the most effective advertising vehicles for selling cars. Despite the increasing use of pay-per-click, banner advertising, social media, and video ads on the internet, plain old television is still the … [Read more...] about Traditional Advertising Still Brings in the Buyers
I was driving through Alabama this past summer on the way to the Redneck Riviera for our annual family beach vacation. As I drove down I-65 listening to the radio, every city I passed through had one thing in common—TrueCar radio commercials. Huntsville, Birmingham, Montgomery, Enterprise. In every city, on every station I listened to, TrueCar owned the radio. You couldn’t … [Read more...] about When It Comes to Advertising, Bashful Car Dealers Have Skinny Children
The automotive industry has long been miles ahead of other sectors when it comes to sleek television advertising, but it could be stalling when it comes to adapting to the social media environment of today. A New Normal There’s been a lot of debate in the last couple of years around the automotive industry’s seemingly slow response to the challenges of digital adaptation at … [Read more...] about Does Automotive Marketing Still Rely Too Heavily on TV Advertising?
Every dealership from the smallest corner used-car lot to largest multi-location dealerships needs marketing to bring customers to their sales floors. Other than their need for marketing, however, their plans will look very different. Advertising a 5 location dealership group in Chicago will be very different from a single location store in Des Moines, but even two similar … [Read more...] about The Art & Science of Choosing an Ad Agency
If you own a franchise car dealership or you work at a franchise car dealership, you may have noticed an alarming trend. The folks that supply you with vehicles are increasing the amount their nose is sticking into your business. With their requirements for what you can say and can’t say in your advertising for co-op, they are slowly turning the ads you pay for into branding … [Read more...] about Slapped By the Factory