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articles tagged
USP
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Best Practices
How the Value of a Lifetime Warranty Beats Price Every Time
James Binkley
Jul 25th, 2018
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Commentary
Focus on Your Customer's Satisfaction Instead of Low Price
James Binkley
May 4th, 2018
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Commentary
Set Your Dealership Up for Lifetime Profits By Giving Customers What They Really Want
James Binkley
Dec 22nd, 2017
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Commentary
Is Your Dealership Customer Experience Living Up to Your Hype?
James Binkley
Nov 17th, 2017
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Commentary
Find Your Unique Selling Proposition and Quit Racing to the Bottom on Price
James Binkley
Oct 20th, 2017
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Commentary
Pricing: No One Wins a Race to the Bottom
James Binkley
Sep 22nd, 2017