Everyone knows that digital spend is a significant part of a dealer’s marketing budget, yet the majority of dealers aren’t able to accurately analyze the effectiveness of their digital marketing campaigns. This is because the reporting they have access to only delivers part of the picture. Depending on the source, the information can be skewed to show results that aren’t … [Read more...] about Do Your Web Reports Tell You Where Customers Are Coming From?
Website pop-ups: When they’re done well, they heighten visitor engagement and boost lead capture. When done poorly, they send browsers bouncing off your page faster than you can say “digital strategy.” What’s the difference between a pop-up that works and a pop-up that fails? Which ones grab visitors’ attention and which ones push them away? Here’s a core principle to … [Read more...] about 4 Steps to Create Website Pop-Ups That Really Work
While advances in autonomous vehicles, connected cars, and online car buying grab headlines daily, dealership-level automotive marketing is also set to undergo a tremendous shift in the next few years. The source of this disruption will be an ever-deeper ocean of data, tech-savvy buyers, and artificial intelligence—enabling real-time sophisticated engagement way beyond … [Read more...] about Get Ahead of the Automotive Marketing Innovation Curve
You know that tracking inventory at your dealership is essential, which is why there are many quality third-party companies to help you with your inventory management process. This is the data that helps you monitor what’s happening on your lot so you can stock the models your customers want, move the ones that are aging, keep your pricing up to date, and stay ahead of your … [Read more...] about 4 Ways Tracking VDP Inventory Boosts Conversions and Sales