You worked hard to build your relationships with customers—you know their cars inside and out. Naturally, they’ll come to you when they need service and repairs, right? Well, according to a recent study by Cox Automotive, you may be losing more customers to independent repair shops than you think. In fact, the study shows franchised dealers are getting fewer than one-third … [Read more...] about How to Leverage Data to Create More Service Department Opportunity
Many dealers are caught up in deciding whether to spend more of their advertising budgets on digital, and reduce their traditional media efforts. Even with all of the real-time, click-by-click reporting tools available with digital media, nobody has the perfect formula for success—or everybody would be copying it. The bottom line is this: If you knew what you were … [Read more...] about The Dealer’s Dilemma: Spend or Invest?