Chances are, your dealership has been leaning into digital and contactless services more than ever in order to sell more cars during the ongoing Covid crisis. Online financing, virtual walkarounds, home delivery, and more—resilient dealers have adopted many of these digital retail tactics in order to keep business going. It makes sense because the majority of buyers are used to … [Read more...] about Digital Retail: 4 Steps for Setting Your Dealership up for Success
vendors
NEW PODCAST EPISODE: Doing Business with Dealers in 2020 and Beyond
In this Episode of Mostly Automotive Marketing with Matt Wilson we talk about marketing to dealers in 2020. If you’re an agency or vendor to dealers you’re familiar with the challenges we’ve all been facing in 2020. How do you get “in front of” dealers during Covid? How can you retain your current customers? In this episode I chat with Michael Aufmuth from EliteFI about how his … [Read more...] about NEW PODCAST EPISODE: Doing Business with Dealers in 2020 and Beyond
Dealer Reserve Remains in Jeopardy, Even With CFPB Rollback
The recently approved resolution to repeal the Consumer Financial Protection Bureau’s (CFPB) dealer participation guidance by both the U.S. Senate and House of Representatives got me thinking about the struggle dealers are having in preserving their often relied-upon dealer reserve. My conclusion: This important profit center is in jeopardy regardless of what the CFPB is up … [Read more...] about Dealer Reserve Remains in Jeopardy, Even With CFPB Rollback
NADA Show 2018 Must-See Vendors
The National Automobile Dealers Association’s annual convention has a new name this year: NADA Show 2018, taking place from March 22–25. The venue will be familiar, however. After last year’s celebration in New Orleans, the show returns to the Las Vegas Convention Center, site of the 2016 gala. This year’s show comes on the heels of a curious year for automotive retailers, … [Read more...] about NADA Show 2018 Must-See Vendors
Forget the Bells and Whistles: It’s All One Customer Experience
As a technology provider, our dealers drive every moment, every design, and every decision that we make. Yet, we often consider what it means for a technology provider to be customer-obsessed and what it means for our dealers to be customer-obsessed as two separate entities. When bottled down, however, both fronts depend on the same recipe to deliver the ultimate customer … [Read more...] about Forget the Bells and Whistles: It’s All One Customer Experience