If you haven’t already, now is the time to make your arrangements to attend the NADA Convention & Expo in New Orleans, January 26–29. If you’re the principal at your dealership, NADA 2017 is a great place to see what direction the auto industry is heading, and to see the innovations that are coming. By seeing innovations first, you can be the first to use them to beat … [Read more...] about Time to Register for NADA 2017, Plus Drones to the Rescue!
Last week, in the first part of the November cover story on video marketing, Tim James of Flick Fusion, Gary Galloway of Netsertive, and Mike Martinez of AutoPoint discussed why video is necessary for dealerships, how it doesn't have to cost a fortune to implement, and what elements an effective campaign should include. In the second part of the feature, they dig deeper … [Read more...] about Video Marketing: Today and Into the Future
Everyone in the automotive industry has been watching the approaching “driverless car” era with great fascination. When corporate monster Google first went public with its very serious experimentation in driverless cars, we all said, “What?” Now the concept is not only serious, it is really happening. Most driverless cars are in the final stages of testing and tweaking. … [Read more...] about Coming Soon to a Freeway Near You: Driverless Big Rigs
Video content is exploding across all platforms, and the growth looks like it will continue unabated into 2016. The number of video posts per person has increased 75% globally and 94% in the U.S. in the past year alone. Facebook recently announced that more than 1 billion videos are viewed each day. Given the growing importance of visual content in the news feed of these … [Read more...] about Make Video Content Your 2016 Marketing Star
The latest statistics about the growth and reach of online video offer convincing proof of its potential for marketing purposes. According to a recent infographic from HighQ.com, “2015: The year of video marketing,” 78% of people say they watch online videos weekly, and 55% watch them daily. Of these video viewers, 65% watch more than three-quarters of a video once they’ve … [Read more...] about Video Marketing Tells More of Your Dealership’s Story