Audience Growth, Advances in Features, Targeting, and Data; Support Increased Roas Roughly half of US adults over 18 use at least one OTT service¹, which translates into about 182 million OTT subscription video service users². OTT ad spending has seen double-digit increases in recent years, with +54% YoY growth in 2018, 41% in 2019, and 32% in 2020³. There is no going back; … [Read more...] about Precision Targeting Capabilities: A Dealerships Guide to OTT Advertising
During the COVID-19 lockdowns, numerous automotive dealerships radically cut back their general ad expenses to maintain as much of their bottom line as possible. Furthermore, in April, the annual pace of sales dropped steeply to 8.47 million, a dramatic drop from the 17.05 million level it was pacing earlier in January. Nonetheless, dealers have seen significant recoveries … [Read more...] about How Dealers Today Leveraged Fixed Ops and Digital Advertising for Quicker Recovery
If you haven’t already, now is the time to make your arrangements to attend the NADA Convention & Expo in New Orleans, January 26–29. If you’re the principal at your dealership, NADA 2017 is a great place to see what direction the auto industry is heading, and to see the innovations that are coming. By seeing innovations first, you can be the first to use them to beat … [Read more...] about Time to Register for NADA 2017, Plus Drones to the Rescue!
Last week, in the first part of the November cover story on video marketing, Tim James of Flick Fusion, Gary Galloway of Netsertive, and Mike Martinez of AutoPoint discussed why video is necessary for dealerships, how it doesn't have to cost a fortune to implement, and what elements an effective campaign should include. In the second part of the feature, they dig deeper … [Read more...] about Video Marketing: Today and Into the Future
Everyone in the automotive industry has been watching the approaching “driverless car” era with great fascination. When corporate monster Google first went public with its very serious experimentation in driverless cars, we all said, “What?” Now the concept is not only serious, it is really happening. Most driverless cars are in the final stages of testing and tweaking. … [Read more...] about Coming Soon to a Freeway Near You: Driverless Big Rigs