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video marketing

NEW PODCAST EPISODE: OTT + Big Words with Ed Steenman

November 17, 2020 by Matt Wilson

Dealer marketing podcast

In this Episode of Mostly Automotive Marketing with Matt Wilson, we revisit one of Matt's favorite topics - OTT. Does it sound boring? It's not. If you like Automotive Marketing. If you don't like Automotive Marketing then, yes, it's boring. Roughly half of US adults over 18 use at least one OTT service¹, which translates into about 182 million OTT subscription video … [Read more...] about NEW PODCAST EPISODE: OTT + Big Words with Ed Steenman

Professional Athletes Score Big Wins: At Surprisingly Modest Costs

January 31, 2020 by Ed Steenman

I’m out having lunch with a friend when an ad comes on featuring Seattle Wide Receiver Tyler Lockett for local dealer Auburn Volkswagen. My friend turns to me and says ‘How in the world did you guys get him to do that?  It must have cost a fortune!”. Surprisingly, the answer is ”it wasn’t that hard and (don’t tell anyone) it cost a lot less than you think.” Done right. … [Read more...] about Professional Athletes Score Big Wins: At Surprisingly Modest Costs

5 Things Automotive Salespeople Can Do Today to Become More Comfortable Using Video

December 1, 2019 by Terry Lancaster

Their eyes widen, they start to sweat, and every orifice on their body puckers up like I just asked them to step into the ring with Mike Tyson, back when he was MIKE TYSON! It happens every time I’m in a dealership training a sales staff and I get to the part where I tell them they need to start incorporating more video into their sales process. Many salespeople just aren’t … [Read more...] about 5 Things Automotive Salespeople Can Do Today to Become More Comfortable Using Video

Downey Nissan Boosts Social Media Interactions 627% With Vboost Viral Videos

September 10, 2018 by Press Release

Newport Beach, CA — September 10, 2018 — In the six-month period from February through July 2018, Downey Nissan, California’s #1 volume Nissan dealer, experienced a viral lift of 627 percent in their social media marketing program, attributed to videos sent out by Vboost, an automotive viral marketing company. The viral lift was measured by the amount of interactions, views and … [Read more...] about Downey Nissan Boosts Social Media Interactions 627% With Vboost Viral Videos

Flashtalking Launches Personalized Video for Tier 2 Auto Delivering on Demand for Data Driven Localized Auto Advertising Solutions

June 19, 2018 by Press Release

New York — June 19, 2018 (GLOBE NEWSWIRE) — Flashtalking, the leading global independent platform for ad management, data activation and unified insights today announced the launch of their new Personalized Video solution tailored specifically to the sophisticated demands of the Tier 2 automotive market. The solution unites the powerful impact and engagement of video … [Read more...] about Flashtalking Launches Personalized Video for Tier 2 Auto Delivering on Demand for Data Driven Localized Auto Advertising Solutions

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