Modern, digital-savvy consumers are radically different than previous generations of auto shoppers. Over the past 20 years, Amazon has taught them to seek out highly personalized, frictionless omnichannel customer experiences. Meanwhile, Apple’s 2007 introduction of the iPhone has fundamentally changed consumer behavior, with customers multitasking across multiple … [Read more...] about How Video Can Fill the Gaping Hole in the Middle Tier of Automotive Marketing
It can sometimes seem as if you’re running a compliance department instead of a service department. A customer contests a service bill, claiming the work wasn’t authorized or, perhaps, it turned out to be more expensive than expected. You know your service advisors are highly qualified and well-trained, and you assume your customers are honest. But your service business … [Read more...] about How Text and Video Messaging Helps Your Service Department Avoid the “Lost in Translation” Moment
It’s no revelation that auto marketers have turned their sights squarely to digital. The savvy auto marketer has incorporated nontraditional channels to target and more actively engage the increasingly comfy cross-channel consumer. The evolved consumer relies on digital platforms for everything from research to media consumption to supporting various steps toward … [Read more...] about Mobile Analytics and the Digitally Savvy Auto Consumer
The way that people go about buying cars is shifting. Consumers no longer walk into the showroom and leave it up to the salespeople to give them the details. With so many online tools available, buyers are taking things into their own hands. A 2016 report from the Harvard Business Review notes, “The average U.S. car shopper now spends 11 hours online and only 3.5 hours … [Read more...] about Video Marketing: Taking Your Showroom Digital
If your dealership hasn’t climbed aboard the video marketing train, what are you waiting for? The common objections—it costs too much, it’s too much work, the dealership is too small, etc.—no longer hold up when you consider the reality of what it takes to implement and maintain a video marketing strategy and the bottom-line gains you’ll make by having one. There’s no … [Read more...] about Video Marketing: What Are You Waiting For?