So, what does dealership inventory management have to do with advertising? A lot. This is one of the most common triggers for huge amounts of advertising dollars being wasted. Your days’ supply of a particular model is out of whack, and now someone has decided it can be fixed by advertising. It can’t. It will take pure old-fashioned salesmanship. It starts with … [Read more...] about Old-Fashioned Salesmanship Keeps You From Singing the Slow-Mover Blues
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How to Increase Sales in Your Service Drive
Retail is one of the most controllable types of business that dealership repair shops have. So why do we seem to never have enough of it in the service drive? Some reasons, such as competing recall work and general business cycles, certainly complicate matters, but though they’re not a walk in the park, they are controllable . . . if you have a plan. Yes, you read … [Read more...] about How to Increase Sales in Your Service Drive
Video Marketing Tells More of Your Dealership’s Story
The latest statistics about the growth and reach of online video offer convincing proof of its potential for marketing purposes. According to a recent infographic from HighQ.com, “2015: The year of video marketing,” 78% of people say they watch online videos weekly, and 55% watch them daily. Of these video viewers, 65% watch more than three-quarters of a video once they’ve … [Read more...] about Video Marketing Tells More of Your Dealership’s Story