In the popular movie Top Gun from 1986, a pilot tells one of his peers, “You can be my wingman.” The comment refers to a traditional military flight pattern for fighter jets. Typically, a wingman flies off the right wing of, and behind, the lead pilot, protecting the lead pilot by watching his back. But as a car dealer, who has your back? Being your customer’s … [Read more...] about Why You Need a Warranty Provider to Be Your Wingman
Happy New Year from everyone at Binary Automotive Solutions! As you are probably aware, 2018 is predicted to be a slightly down year from 2017. But fear not, there is a great solution that can change the fortune of your dealership for the better. One major way to improve sales is to change the focus of your dealership. If you are currently planning to be aggressive on … [Read more...] about Will 2018 Be the Year of Culture Change at Your Dealership?
Customers . . . they seldom know exactly what it is they are looking for when shopping for an automobile. So, when they find something they like and they feel themselves getting close to buying, they instinctively give the “price” objection. This is little more than a reflex defense. We all do it sometimes. Then, what is it customers want? Value, protection, and peace of … [Read more...] about Set Your Dealership Up for Lifetime Profits By Giving Customers What They Really Want
Throughout November, we're spotlighting the winners of Dealer Marketing Magazine's first-ever Acceleration Awards, which recognize automotive vendors that stand out by offering unique products and services for increasing dealership sales, maximizing efficiency, streamlining processes, and most importantly, rapidly increasing profitability. Today: Binary Automotive … [Read more...] about Acceleration Awards Winner Spotlight: Binary Automotive Solutions