With 2016 in the books, it’s time to start preparing your dealership’s website for a new year of search engine optimization (SEO). As the expectations of the marketplace continue to shift, along with the algorithms used by search engines, big changes are coming for 2017. At the very least, the algorithms are going to punish complacency. Simply hoping that you can … [Read more...] about It’s 2017: Is Your Website SEO Up to Par?
Even if you have been optimizing your dealership’s website for years, there are still lots of things you might not know about search engine optimization (SEO). There are facets that even the most experienced experts don’t fully understand, but a number of basic SEO facts are essential to know. Most of what is practiced today is theoretical SEO—it is built from observing … [Read more...] about 8 Must-Know SEO Facts
The length of time it takes to load your website directly affects your business, every second of every day. A beacon for your dealership amongst a sea of information and competition, your website is always open to today’s evolving consumer. But are there any cars on the lot? Your website should be a pristine reflection of your dealership, complete with prompt service and … [Read more...] about You Site’s Load Time is Costing You Sales. Here’s what to do about it.