Are you familiar with the concept of customer experience (CX)? Companies across industries use it as a crucial success metric. At these companies, there is a strong correlation between superior customer experience and superior revenue growth. Attention to CX isn’t just a “nice to have” element in your business—failing to address it could cost you big. Retail experiences … [Read more...] about 3 Strategies That Create a Great Customer Experience on Your Website
Everyone knows that digital spend is a significant part of a dealer’s marketing budget, yet the majority of dealers aren’t able to accurately analyze the effectiveness of their digital marketing campaigns. This is because the reporting they have access to only delivers part of the picture. Depending on the source, the information can be skewed to show results that aren’t … [Read more...] about Do Your Web Reports Tell You Where Customers Are Coming From?
Back in the day, the only major interactions most consumers had with your dealership were when they talked to one of your salespeople in person. Nowadays, many those interactions are happening online: OEMs are online, data validators are online, and your dealership is online. In the past, consumers would go straight to the dealership in order to get information. But now … [Read more...] about How to Win the Fight for Online Consumer Attention
Checklist | Download What do you truly need from your website, and are you getting the most benefit from it possible? You've got to be sure Google loves the technical aspects, while your potential customers want to appreciate the ease of use and design. Make sure your website is performing on all the necessary levels with this Website Checklist, and get the … [Read more...] about Website Checklist