Your dealership’s website is probably your best and most affordable marketing tool. But if your site isn’t published in your customers’ preferred languages, sales are going to suffer. These days, English isn’t the only language being spoken by your customers. In fact, in some markets, it’s barely spoken at all. Take the U.S. Hispanic population—it’s growing far faster … [Read more...] about Translate Your Dealership Website to Other Languages to Reach More Buyers
Everyone knows that digital spend is a significant part of a dealer’s marketing budget, yet the majority of dealers aren’t able to accurately analyze the effectiveness of their digital marketing campaigns. This is because the reporting they have access to only delivers part of the picture. Depending on the source, the information can be skewed to show results that aren’t … [Read more...] about Do Your Web Reports Tell You Where Customers Are Coming From?
Nearly 90% of today’s consumers use the internet to shop for a car, spending an average of 17 hours online visiting dozens of websites during the research process. It’s challenging for dealers to break through the digital clutter to drive serious car buyers to their websites and, ultimately, their showrooms. And with dealership visits down to roughly one from four over … [Read more...] about How to Understand the Behavior of Consumers Throughout the Purchase Path
Although many dealerships are already participating in social media, few have a legitimate strategy in place, and even fewer can state whether or not their strategy is successful or needs improvement. Social media success looks different for every dealership, but there are several key activities every dealership can engage in to create and evaluate its strategy. To find … [Read more...] about Does Your Social Media Strategy Measure Up?