• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
Dealer Marketing Magazine

Dealer Marketing Magazine

Expert Automotive Knowledge At Your Fingertips

  • Expert Panel
  • Marketing
    • Advertising
    • Content Marketing
    • Direct Marketing
    • eCommerce
    • Internet Marketing
    • Lead Generation
    • Paid Search
    • SEO
    • Social Media
    • Websites
  • Customer Experience
    • AI
    • CRM
    • Customer Service
    • Loyalty and Retention
  • Dealership Business
    • Business Development
    • Dealership Security
    • Digital Retailing
    • Finance & Insurance
    • Fixed Ops
    • Inventory Management
    • Pre-Owned
    • Recruitment & Training
    • Sales Training
    • Technology Solutions
  • Podcasts
  • About Us

websites

NEW PODCAST EPISODE: Better Safe Than Sorry

January 11, 2021 by Matt Wilson

Dealer marketing podcast

In this Episode of Mostly Automotive Marketing with Matt Wilson, Tom Kline from Dealer Marketing Magazine tells us a story about trying to buy a car, the deceptive advertising he encountered and how it can be harmful to dealers. Someone at your dealership or a responsible professional third party (but not someone in the sales department!) should be monitoring your website on … [Read more...] about NEW PODCAST EPISODE: Better Safe Than Sorry

Harmful Dealership Advertising: The Lollipop 1 Model

January 8, 2021 by Tom Kline

Would you ever give a little child a lollipop and then take it back? Outrageous, right? This causes upset, hurt feelings, destroys trust, and creates anger.   You create this same dynamic with customers when you advertise deceptively, whether it is intentional or not. In these cases, consumer protection laws often triple damages and will require you to pay for … [Read more...] about Harmful Dealership Advertising: The Lollipop 1 Model

An Automotive Service Center Marketing Secret Using Google Reviews

July 31, 2020 by Brent Albrecht

auto-service-center

Some forecasts project new vehicle sales in 2020 to be down 20% or more this year due to the COVID Pandemic. So while doing everything you can to maximize vehicle sales is critical, is there an opportunity to increase the revenue in your service center to offset some of this? I see more digital marketing solutions (and agencies) with specific strategies to market your service … [Read more...] about An Automotive Service Center Marketing Secret Using Google Reviews

Using “Search” for Car Dealers

July 9, 2020 by Adam Roseland

It’s no secret that every car buyer is different. They have specific tastes. Some look for a particular model and make, and some prefer buying their vehicles from local car dealers. The list of preferences each buyer has is quite vast. However, these buyers have one thing in common, and that is, most of them search their preferred vehicles on the internet. With technology … [Read more...] about Using “Search” for Car Dealers

Chatbot – Friend or Foe

May 23, 2020 by Ilana Shabtay

What exactly is a chatbot?  A chatbot is exactly what it sounds like: A robot that manages your conversations. The bot simulates a human-like interaction to give shoppers the information they are looking for. Bots are trained and then speak on your behalf, answering the most frequently asked questions while continuously learning your audience’s needs and … [Read more...] about Chatbot – Friend or Foe

Next Page »

Primary Sidebar

Stay Informed

  • Facebook
  • LinkedIn
  • Twitter

Explore a topic

E-mail Newsletter

Join Our Vendor Community

Register Here

Share This

LINKEDIN

Recently Published

  • NEW PODCAST EPISODE: The Importance of Company Culture
  • 3 Easy Tips to Rev Up Your Personal LinkedIn Strategy
  • Why Should I Buy From Your Dealership? 4 Popular Products To Consider Offering
  • NEW PODCAST EPISODE: Don’t Stop (Thinking about Tomorrow)
  • Creating the Ultimate Dealership Customer Experience

Podcast: Inside Auto with Ilana Shabtay

Podcast: Carearing with Laurie Halter

TWITTER FEED

Tweets by Dealer_Mark_Mag

Footer

Quick Links

About Us
Weekly Newsletter Sign Up
Expert Panel
Industry Events
Join Our Vendor Community
Advertising

Follow us

  • Facebook
  • LinkedIn
  • Twitter

Site Search

Copyright © 2021 · Dealer Marketing Magazine