Do you know the difference between the Frigidaire Professional dishwasher and the Gallery dishwasher? Nope. How about Lenovo T and X series laptops? I certainly don’t. Otterbox Defender and Symmetry phone cases? I couldn’t tell you either. If you’re reading Dealer Magazine, you’ve likely earned your place in automotive through long hours, lot walks, and short BDC response … [Read more...] about Step Back: How Experience in Automotive Hinders Our Ability to Create an Ideal Consumer Website
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All-New Autotrader Brings More Trust and Speed to Online Car Shopping and Buying
Atlanta — January 29, 2018 — Autotrader, which became the first nationwide online car shopping site more than 20 years ago, will undergo a dramatic transformation throughout 2018, resulting in a faster, more personalized online shopping experience that delivers true price confidence for today’s consumers. These enhancements also will result in more engagement, higher quality … [Read more...] about All-New Autotrader Brings More Trust and Speed to Online Car Shopping and Buying