I spend most of my 525 words per month in this magazine emphasizing the value of using television for car dealership advertising, yet I am always amazed at how many dealers around the country do not use television. Most often, I find dealers who do not use television are the ones complaining about why they are not selling enough cars. You will hear them talk about how bad the economy is and why they keep getting beat by their competition. If you are currently hedging as to whether or not to consider using a TV campaign, let me give you some numbers that may help sway you in the right direction.
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