Car dealers are constantly complaining that their advertising does not work with regularity. Dealers say that sometimes a mailer works, but more often they fail. Print is not what it once was and it is getting harder to get results. They are not really sure what kind of results they get from TV and radio, because there is rarely a “call to action” or redemption required with broadcast. Dealers say, they are getting a lot of hits from the internet, but are not sure how many of those hits turn into actual car buyers. Are these the kind of questions you are asking about your advertising? Here are some possible solutions that may help you make advertising work better for your store.
Latest posts by dealerma
- Language Tricks to Close the Sale - January 29, 2014
- Latest Contact At Once! Mobile App Release: Text & Chat on the Go with Full Business Control - January 23, 2014
- Dealer Video Marketing Profile—Bob Kirek - January 7, 2014