Many of today’s businesses use Google Analytics to raise their online presence and enhance their comprehensive brands. While the dealership world comprises an abundance of data, the tricky part is aggregating all of the available information into meaningful conclusions. Consider these lesser known ways Google Analytics can help you understand your data and grow your business.
What is Google Analytics?
Google Analytics aggregates data into comprehensive insights about the performance of your website. Whether you’re setting a goal and trying to reach it or attempting to discern why your conversions aren’t where you want them to be, Google Analytics offers unprecedented tools to better understand your visitor traffic.
While analytics used to begin and end with watching the visitor counter at the bottom of your page tick upwards, Google Analytics has opened up a whole new world of understanding. This is particularly true for businesses savvy enough to harness its full power.
How Visitors Are Coming
It’s not necessarily enough to know how many users are visiting your site, it’s also helpful to know what browsers and operating systems are being used for access. As some features are incompatible with specific browsers and operating systems, it is worth reevaluating your website if a large portion of your users are unable to take advantage of its full functionality.
Also, keep in mind that browser choice offers insights about your visitors themselves: internet dabblers may prefer user-friendly Safari and Internet Explorer, while savvier techies are drawn to newer and more advanced platforms, such as Chrome.
Why They Are Leaving
Let’s say you operate a store comprising several different showrooms each with its own themed display. If a large percentage of shoppers left your store immediately after leaving a particular showroom every day, you would likely consider how to counteract the effect. Google Analytics offers the same window of opportunity by showing you which website pages have higher exit figures than others.
Correspondingly, Google Analytics also offers an assessment of your bounce rate—the percentage of visitors who leave before clicking through to any other pages. If many first-time visitors leave before exploring your site’s offerings, it may lack a compelling reason for them to stay.
Tech forecasters agree: mobile is the wave of the future. The figures are staggering—a full 25 percent of consumers report shopping exclusively via smartphone or tablet, and these numbers are only expected to grow. Google Analytics lets you see exactly how many users are accessing your site via mobile methods. This allows you to make strategic business decisions based on these results.
Google Analytics doesn’t just monitor visitor activity and report back to you, it also enables you to view results mere seconds after they occur. This “real time” information can help you quickly determine what’s working and what’s not in order to make necessary adjustments. Whether you’ve just debuted a new promotion or posted an incentive via social media, Google Analytics helps you see results and learn from them.
The possibilities offered by Google Analytics, in conjunction with advancements regarding how to unlock big data’s potential, set new standards for how businesses can learn from their websites. With the ability to do everything from drive traffic to increase conversions, Google Analytics can help you transform seemingly random clicks into actionable business strategies.
Joanna Hughes writes on all subjects, ranging from lifestyle to the latest from the business and tech worlds.
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