Commentary
The Hidden Gains of Using AI in Fixed Ops
I’ve been in and around service departments for over three decades. First as a technician, an advisor, a manager, and now as someone who helps...
I’m Free
How did you feel on: You felt amazing! You felt alive and without responsibilities! Ahhhh! Some dealers felt this way when the current President was...
Dealerships Don't Need More People or Vendors
Automotive retail is stuck in a loop. When problems arise, we default to two options: Hire more people. Buy another tool. But neither approach...
What Not to Do When Building a Brand (and a Podcast)
When I started the Parts Girl Podcast, I had one goal in mind: bring more attention and support to one of the most misunderstood departments in the...
Always Get the Tacos Next to The Gas Station: A Lesson
Finding good food on a road trip can always be challenging. On a recent trip, I was driving just above the 60 MPH speed limit, while my wife was...
How Cybersecurity Vulnerabilities Impact Dealer Marketing Teams
Cybersecurity isn’t always a page-one news story, but it’s only a matter of time. Auto dealerships are always facing significant challenges in...
The AI Era Is Coming, And Your Dirty Data Will Break It
Let’s be honest, “Data Hygiene” sounds like something your IT manager brings up after a system crash, not a game-changing strategy to sell more cars....
The Stolen Dealership Story: One Dealer’s Journey to Reclaim Their Online Identity
I’m sure that many of you have been told that you have a doppleganger… someone out in the world that looks and acts like you. In most cases this is a...
The 'Vendor' Trap: Why Automotive Dealers Deserve Strategic Partners
I hear it all the time in conversations surrounding automotive dealers and the companies they engage to help run their businesses. On podcasts, in...
Don't Be An Eager Beaver: The Changing Regulatory Landscape
You don’t want to be an eager beaver. When it comes to compliance, you definitely don’t want to be an eager beaver. “WHAT?” you say? I’m not...
What If Your Dealership Data Was Your Biggest Competitor’s Secret Weapon?
Let’s talk straight about your dealership’s most valuable asset isn’t your inventory or even your team. It’s your data. Now imagine this unsettling...
Stuff In The Medicine Cabinet
When I was young, I used to marvel at the shear volume of stuff in my parents’ medicine cabinet. “Wow, what’s it all for?!” I used to think to...