Commentary
What Not to Do When Building a Brand (and a Podcast)
When I started the Parts Girl Podcast, I had one goal in mind: bring more attention and support to one of the most misunderstood departments in the...
Always Get the Tacos Next to The Gas Station: A Lesson
Finding good food on a road trip can always be challenging. On a recent trip, I was driving just above the 60 MPH speed limit, while my wife was...
How Cybersecurity Vulnerabilities Impact Dealer Marketing Teams
Cybersecurity isn’t always a page-one news story, but it’s only a matter of time. Auto dealerships are always facing significant challenges in...
The AI Era Is Coming, And Your Dirty Data Will Break It
Let’s be honest, “Data Hygiene” sounds like something your IT manager brings up after a system crash, not a game-changing strategy to sell more cars....
The Stolen Dealership Story: One Dealer’s Journey to Reclaim Their Online Identity
I’m sure that many of you have been told that you have a doppleganger… someone out in the world that looks and acts like you. In most cases this is a...
The 'Vendor' Trap: Why Automotive Dealers Deserve Strategic Partners
I hear it all the time in conversations surrounding automotive dealers and the companies they engage to help run their businesses. On podcasts, in...
Don't Be An Eager Beaver: The Changing Regulatory Landscape
You don’t want to be an eager beaver. When it comes to compliance, you definitely don’t want to be an eager beaver. “WHAT?” you say? I’m not...
What If Your Dealership Data Was Your Biggest Competitor’s Secret Weapon?
Let’s talk straight about your dealership’s most valuable asset isn’t your inventory or even your team. It’s your data. Now imagine this unsettling...
Stuff In The Medicine Cabinet
When I was young, I used to marvel at the shear volume of stuff in my parents’ medicine cabinet. “Wow, what’s it all for?!” I used to think to...
Beyond Tariffs: How AI & Machine Learning Enhance Dealer Pricing and Marketing Strategies
Sometimes, you have no choice but to find a way to adapt. Artificial Intelligence (AI), machine learning (ML), and predictive analytics are reshaping...
AI in Auto: Transforming Data into Dollars
In the world of automotive retail, we're standing at the edge of a major transformation. AI is not just another technology wave; it's a tidal shift...
So, Which Gum Goes with Cabernet
So, which gum goes with Cabernet? I have so many questions. I was recently at a restaurant and saw a middle-aged woman chewing gum while drinking red...