Marketing
What Not to Do When Building a Brand (and a Podcast)
When I started the Parts Girl Podcast, I had one goal in mind: bring more attention and support to one of the most misunderstood departments in the...
How Cybersecurity Vulnerabilities Impact Dealer Marketing Teams
Cybersecurity isn’t always a page-one news story, but it’s only a matter of time. Auto dealerships are always facing significant challenges in...
From Capabilities to Outcomes: The Next Frontier for Dealer-Focused Martech and Data Providers
"If not but for." I remember exactly where I was when I first heard those four words—and the internal business and cultural challenge the...
Hiring for Performance and Influence: How to Build a Winning Dealership Marketing Team
Wasted ad spend, poor customer messaging, and lost revenue. These are just some of the costly consequences of hiring the wrong marketer. Imagine...
10 Skills Every Dealership Marketer Needs in 2025
The list of skills that every dealership marketer needs to succeed continues to grow and evolve. It's true now and will continue to be true...
The Art of Positioning
If you have attended an automotive marketing conference in the last 3 years or follow automotive marketing companies or influencers on social media,...
A Comprehensive Guide to Unlocking the Full Power of CDP Reporting
Here’s a hard truth: Your ability to activate your data will soon become the factor that dictates whether your dealership flourishes or flounders. As...
Automotive Podcasting: What You Need to Know
Podcasting in the automotive industry is not just about creating content; it's about connecting, sharing, and driving change. My journey into...
I AM MARKETING | Kirsten Von Busch
In the seventh edition of I AM MARKETING, we feature Kirsten Von Busch, the Product Marketing Director for Automotive at Experian. Kirsten’s journey...
I AM MARKETING | Carolina Pereira
The sixth episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Carolina Pereira, Marketing and Technology Director at Weston...
I AM MARKETING | Laurie Kelley
The fifth episode of "I Am Marketing" (IAM) by Dealer Marketing Magazine (DMM) features Laurie Kelley, Vice President of Marketing and Retail...
How First-Party Data Can Revolutionize Advertising Strategy and Budget
You are not imagining it. Your dealership’s marketing ad budget is not stretching as far as it did just last month. Ad costs have skyrocketed over...