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Why Conduct an On-site Compliance Audit in Your Car Dealership?

February 12, 2020 by Max Zanan

Before we start exploring the reasons why every car dealer must conduct an on-site compliance audit in his car dealership, let us form an overview of its fundamental concept and notches of significance.  There are federal guidelines that govern each department of a car dealership; for example, there is a Used Car Rule for the sales department and CAN-SPAM Act for the BDC department. It is mission-critical to adhere to these guidelines in order to improve customer experience and reduce liability associated with fines and penalties. 

Compliance is majorly receiving the limelight of the automobile industry

For the past few years, compliance is receiving a major share of the limelight from the automobile retail industry and for all the wrong reasons. For quite some time now, car dealers across the country are already suffering from a bruised reputation and to top it off, since car dealerships are sales organizatios, compliance is oftentimes, not a priority. Multiple factors are responsible for driving the owner to get an on-site compliance audit for his car dealership- firstly, without a compliance audit, you can land yourself in serious legal trouble for violating the standard compliance practices and protocols. Secondly, the audits will help you uncover the problems that have been lying latent for long and resultantly reduce risks and upgrade internal control. And lastly, you can regain your peace of mind knowing that you are complying with the code of ethics and policies targeted towards all the departments and employees. 

Ensures that the employees are properly trained 

Compliance training is key to success.  An on-site audit will determine if your dealership has an effective onboarding for new hires and regular training for existing employees.  Auditors will be able to see what type of training is being conducted, its frequency, and if it is documented.  

Reduces vulnerability 

Like we have already mentioned, an on-site audit is the principal component of the comprehensive compliance program and has been delineated to cover all the crucial departments of a car dealership because getting it done in any other way might increase the vulnerability of the dealership and consequently, decrease its profitability. Furthermore, an on-site audit is effective because before fulfilling the prerequisites of compliance, the auditors are allowed to interview their employees and analyze their policies and procedures as well as check deal jackets. 

Improves customer experience

Once all the stages of the audit are covered, you will be served with a report that includes the necessary policies for the dealership henceforth onwards, procedures and the best practices according to the legal clauses pertaining to it. Therefore, an on-site audit does far more than simply tightening the straps of compliance; it helps to uncover non-complaint behavior and improve customer experience. 

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Max Zanan

Max Zanan

Founder & CEO at MZ Dealer Services
Max Zanan is a seasoned automotive industry expert with 20 years of experience in sales, F&I, compliance, and dealership management consulting. Zanan published best-selling books - Perfect Dealership, Car Business 101, The Art and Science of Running a Car Dealership, and Effective Car Dealer.
Max Zanan

Latest posts by Max Zanan

  • Why Should I Buy From Your Dealership? 4 Popular Products To Consider Offering - January 19, 2021
  • The Real False-Positive of Selling Cars During a Pandemic - October 26, 2020
  • Why Conduct an On-site Compliance Audit in Your Car Dealership? - February 12, 2020

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Filed Under: Business Development, Dealership Business, Dealership Security, Finance & Insurance, Fixed Ops, Recruitment & Training Tagged With: audit, BDC, customer experience, customer retention, dealership compliance

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