There’s no denying that search engine optimization (SEO) plays a key role in online marketing these days. Dealerships everywhere are constantly looking for new ways to improve their strategies and grow their business. But before you can understand how to improve your dealerships SEO value, you first need to know why it’s important.
From a technical standpoint, SEO is important, because a well-optimized website helps your site appear at the top of the search results for the words and phrases your buyers are searching. Technical reasons aside, there are many other real world business benefits as to why your dealership needs SEO.
So without any further ado, here are seven reasons why SEO is critical to the success of your dealership:
First and foremost, search engine optimization makes it easier for people to find your company online. Top rankings lead to more traffic without any additional costs or outreach on your part.
2. Improves brand reach
SEO also allows you to connect with people who would otherwise be unlikely to discover your business. Well-optimized content is also more likely to be linked to and shared by other sites and publications, allowing people to find you not only on Google, but other relevant websites as well.
3. Targeted traffic
Search engine optimization enables you to create content and messaging geared directly toward your target buyer. This way, not only will the quality of your traffic increase, but the quality of those visitors will rise as well. As a result, more people will find your website and be more likely to spend money with you, which is really the whole point, isn’t it?
4. Lead Generation
Smart dealers use the traffic acquired from SEO to direct more people toward compelling calls to action. For example, a well-optimized landing page can be created for an interesting case study. When visitors find the page online, they may then be asked to provide their names and contact information to download the report. The result: a new lead for your sales team from an engaged visitor.
5. Builds trust and credibility
Search engines like Google also put a premium on quality content. By creating truly valuable content, not only will more people find your dealership, but they’ll view you as a trusted source of information.
6. Promotes social sharing
Search engines today have also begun to place more emphasis on social sharing as a key indicator of quality content. Websites with great content are more likely to be shared on social media helping your website rank higher in the search engines.
7. Your competition
Finally, even if you’re not already practicing SEO, chances are your competitors are. By not making search engine optimization a priority, you’re basically giving your competition an opportunity to cherry-pick your customers.
Now that you know why search engine optimization is so important, you’re one step closer to putting a strategy in place that is sure to increase your dealership’s presence online.
Bill Parlaman is the vice president of digital marketing for Stream Companies, the leading full service integrated automotive advertising agency. Want even more information on SEO? Watch the Truth about SEO Webinar at: info.streamcompanies.com/dealer-seo.0