Branding + Reputation
Automotive Podcasting: What You Need to Know
Podcasting in the automotive industry is not just about creating content; it's about connecting, sharing, and driving change. My journey into...
Owl Chores
My wife and I have a neighborhood owl. Well, it’s not our owl. Every night, right after sunset when the trees are still and the orangy-pinky hues...
Brand Loyalty and the Hispanic Community
There is no shortage of conversations about the value of brand loyalty. As Forbes points out in an article from a few years ago, when you think of...
Are you Managing your Brand? A Perspective on Brand Identity
In the race for technology, electrification, digitization, AI, automation, and more have we lost the core essence of what the brand is? What it...
TEXAS V VROOM: A Failed Brand Promise
90125. No, it’s not a zip code. And, it’s not a television show. It was an album released by the prog-rock band Yes in November, 1983....
Meet Jennifer Sanford, Marketing Executive and Founder of Sanford Marketing Group
As a little girl, Jennifer traveled a lot. The daughter of a United States Naval officer, she spent time living abroad in Panama and took to...
Omne Trium Perfectum: 3 Dealership Policy Foundations
And today, a message in Latin about “threes.” Omne trium perfectum conveys “everything that comes in threes is perfect.” In other words,...
Reputation & Retention = Reward
“My fiancé is shopping for a truck from your dealership simply because of the reviews.” This is a real message I received. Reputation and...
PR Fail: A Story of Deception, Unfair Acts and Power Booking
Do you prefer single ply or double ply toilet paper? Unless you live in your RV or boat, is there any debate on this in your head? I...
Astroturfing: Manipulating and Faking Reviews
Astroturfing is organized activity that is intended to create a false impression of a widespread, spontaneously arising, grassroots movement in...
Wash, Rinse, Repeat: What is Corporate Governance and Why Is It Important?
Governance consists of a compendium and series of policies and procedures which safeguards the business to protect the owners and shareholders,...