Branding + Reputation

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Sheehy Auto Stores Raises $300,000 to Benefit the American Heart Association Through the 21st Annual Sheehy 8000

Fairfax, VA — July 26, 2018 /PRNewswire/ — Sheehy Auto Stores has raised a record donation of $300,000 to benefit the American Heart Association as...

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Build Your Personal Brand to Define and Enhance Your Professional Reputation

If you work for a living, your personal brand is essential. Whether you’re in line for a promotion or you want to look for a new job, expand your...

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American Guardian Announces Trip Giveaway and Charity Pop-A-Shot Contest at NADA Show 2018

Warrenville, IL — March 19, 2018 – American Guardian Warranty Services, Inc. (AGWS), part of the American Guardian Group of Companies and leading F&I...

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How Dealers Can Effectively Claim and Engage Yelp Reviews

With a high volume of customers visiting each day for sales and service, many auto dealers struggle with consistent customer experiences, and they...

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3 Steps to Revitalize Your Appraisal Process

Another year has come and gone. What were your goals for 2017? Did you reach them, or come close? Can you even remember them? Often, we set ourselves...

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Will 2018 Be the Year of Culture Change at Your Dealership?

Happy New Year from everyone at Binary Automotive Solutions! As you are probably aware, 2018 is predicted to be a slightly down year from 2017. But...

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Reputation Management: The Marketing Most Dealers Fail to Do

Before car-shopping customers step foot on the lot or showroom, many have done their homework. Most car buyers know the make and model they want,...

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Attention Car Dealers...How Is Your Internal Online Reputation?

It has been about seven years since the importance of dealer online reputation has become a serious concern in the industry. A number of businesses...

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Millennial Selling Strategy—from a Millennial

Picture this; you are working with a prospect on the showroom floor. While going through the traditional sales process the prospect is paying more...

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Dealer Marketing: “Google Death” is Only Part of the Battle

Listen to the radio today and you hear advertising from companies explaining how their services will protect you from, “Google Death,” which is...

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Becoming a Now Dealership

Over the course of my automotive career, I’ve had the opportunity to wear many hats in the dealership — from internet sales manager and F&I to...

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How effective are Online Surveys in Automobile Marketing Research?

As the internet becomes an even bigger part of our lives, businesses of all types will have to keep adapting and embracing certain trends. There...

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