Shopper Experience
The AI Revolution in Automotive Retailing
In an era where artificial intelligence is reshaping industries across the board, the automotive retail sector stands on the cusp of a transformative...
The Road to Sustainable Growth: How Auto Dealerships Can Create a More Positive Customer Experience
By Tiger Okeley, Executive Board Member, Oak Motors, A Buy Here Pay Here Used Car Dealership The image of car buyers negotiating with salespeople for...
A Unified Auto Parts Industry: A Call for Innovation
It’s no secret that the automotive parts industry is experiencing a massive shift driven by new technologies, changing customer needs, regulations,...
Educating Dealers and OEM Partners to Market & Sell Connected Vehicles
As vehicle technology progresses, opportunities for connectivity, advanced electronics, and computer technology are emerging. Auto dealers are at the...
Expand personalized customer experiences beyond the showroom
One thing is certain in the automotive industry: Change. While the supply-chain crunch is easing, the vehicle mix has changed, with fewer sedans,...
How Artificial Intelligence is Improving the Auto Dealership
A survey done by CDK Global highlights the automotive retail market shift toward Artificial Intelligence (AI). More than half of the survey sample...
Retail is an experience, not a location
Retail is NOT a physical location. RETAIL IS AN EXPERIENCE. This statement may raise questions, prompt pushback, or lead to realizations. Retail...
Why Having an Accessible Dealer Website Matters to You
You have no choice but to care about whether your website is accessible for people with sight impairment because the law tells you that it must be...
How Google’s Website Ranks Website Vendors for Average SEO, Accessibility, and Best Practice Scores
How Do You Measure Up? We’ve now written three articles on how Google views our industry for speed and performance. We touched on Page Speed, Speed...
How Google’s Website Ranking Factors Rank Website Vendors Part One
How do you measure up? PART ONE In our previous two articles, we wrote about how Google uses its software to assess a website’s performance, from...