Shopper Experience

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Service is Your Best Showroom

The other day, one of our representatives was showing a dealer how to use database analysis to sell customers in the service lane. Trying out the...

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How to Personalize your Dealer Website and Gain a Competitive Advantage

With social networking at the forefront of society, people have become accustomed to receiving information instantly. Everything from status updates,...

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Building a More Profitable Website

The online marketing landscape has become a lot more complex as the internet has evolved. At first, businesses created websites for customers to...

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A Dealer’s Perspective on Video SEO

I am interviewing Richard Bustillo, GM of Rick Case Honda of Davie, part of the Rick Case Automotive Group. Richard has seen his Honda store go to...

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Domain Names and Online Marketing

Getting the right domain name can make it much easier for you to get good search engine positioning. There are other strategies that you can employ,...

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Is Your “Open Floor” Showing Potential Customers the Open Door?

Currently, many dealerships operate using the open floor policy. Sales reps are queued up to take a new guest, make their own decision whether that...

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Is Your Dealership Ready for the Real-Time Shopper?

It’s not 2008 anymore. Consumer expectations, communication preferences, and shopping behaviors have all changed due to mass public adoption of...

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Your Technology Doesn’t Sell Cars, You Do!

In numerous speeches, seminars, and interviews over the last decade, I've repeated a central theme that resonates at the core of my personal and...

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Q & A with Test Drive Generator

Dealer Marketing Magazine publisher, Brett Stevenson interviewed Test Drive Generator CEO, Bryan Dawson, to talk about his company’s innovative new...

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Increasing Consumer Traffic

F&I productivity requires opportunities. Opportunities are closed sales that come from the sales department. In short it all begins with floor...

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The Keys To Success For Buy Here, Pay Here Dealers

The mortgage mess and the deepening economic malaise may dampen sales for franchised dealers, but not necessarily for buy here, pay here stores. This...

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It's 11 0 clock. Do You Know Where Your Demo Plates Are?

Heading back to my hotel at 11 O clock after a long frustrating day on the road, I was driving south in the left lane. Suddenly a car pushed by me on...

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