Advertising
Direct Mail in 2023: The Foundations
What’s old is new again, such is the circle of life within automotive. What could possibly be new again, you ask... direct mail. I’ve seen a...
Three Industry Thought Leaders: Key Changes in the Automotive Industry Part Two
In Part One, Steenman engaged Hollenbeck, Phillips and Conley on Key Changes in the Retail Automotive Landscape. In Part Two, the focus shifts to...
Three Industry Thought Leaders: Key Changes in the Automotive Industry Part Two
In Part One, Steenman engaged Hollenbeck, Phillips and Conley on Key Changes in the Retail Automotive Landscape. In Part Two, the focus shifts to...
Dealership Data is Key to Unlocking the True Power of ChatGPT
ChatGPT. It’s everywhere. It’s taken over social media and the evening news - it’s come up in work meetings and over dinner with family and friends....
Hispanic Car Buying Preferences
Most people these days can be found on one social media site or another spending countless hours looking at whatever pops up that piques their...
Building Integrations for Automotive: An AdTech and MarTech Journey
Through the years, I would ask myself, "Is the automotive industry ready for this?" In my sixth year in the space after nearly two decades of...
Building Integrations for Automotive: An AdTech and MarTech Journey
Through the years, I would ask myself, "Is the automotive industry ready for this?" In my sixth year in the space after nearly two decades of...
Exploring Influential and Impactful Automotive Advertising Campaigns (Part Two)
From 2001 on, the auto industry took a new approach for disruptive marketing that aligned with a world that was rapidly changing and evolving....
Exploring Influential and Impactful Automotive Advertising Campaigns
Advertising has come a long way since its humble beginnings. There's no doubt about it – marketing remains an ever-changing landscape: What worked a...
The Rise in Consumer Streaming Services: New Vehicle Shopping Trends Align
The theme of this series of articles is one of disruption within and affecting the automotive business. This article is intended to explore the...
A Career of Disruption
Please allow me to introduce myself. My name is Owen Moon, CEO of FIXED OPS DIGITAL and a new Expert Panel Contributor for Dealer Marketing...
Oops They Did It Again
Oops, they did it again. I just unpacked my new desktop computer, screens, camera, and enough cables for you, me, and every adult on the...
