Retention and Loyalty

General Motors says it costs five times as much to attract a new buyer as it does to retain current customers. The sizzle may be in winning new...

I’m certainly not a poet, as demonstrated by my effort at headline writing here…Nevertheless, the poetry of turning warranty expirations into service...

While most dealerships offer some degree of prepaid maintenance (PPM) or complimentary dealer and OEM maintenance plans, many questions how effective...

Any good car dealership knows they must think about expanding their operations outside of just car sales. You need a sufficient department that vends...

The latest NADA statistics clearly point out the continuously changing advertising-spend per dealership. Overall dealership ad expenses were down...