Research
Where the COVID-19 Outbreak Is Impacting Dealers’ Marketing Strategies
As the world continues to watch and see exactly how the COVID-19 outbreak unfolds, everyone involved in the automotive industry is also eyes wide...
Research Reveals How Dealerships Optimize Their Digital Marketing Channels
As dealers commit more and more attention and budget to digital marketing, choosing exactly where to invest becomes a challenge. Complicating that...
Everyone Wins With A Seamless (Online And In-Store) Experience
Think about the last time you experienced a retailer with a digital experience that seamlessly connected to the in-store experience. Maybe it was as...
A Salesperson’s POV on Digital Retailing
The automotive industry’s shift into digital retailing is no longer a possibility, but a reality. With the accessibility of information and commerce...
How Influencer Marketing Helps Boost Brand and Dealership Growth
Influencer marketing is a buzzing topic that’s been in the industry for some time now, but it seems to be gaining importance — especially in...
Video Campaigns: The High-Performance Marketing Solution for Automotive Retail
The rise of video campaigns as a digital marketing tool continues unabated. eMarketer estimates that between 2018 and 2021, digital video advertising...
How Today’s Auto Marketers Can Connect With Tomorrow’s Self-Driving Car Owners
Today’s automotive marketers face a unique challenge: They need to market cars to a growing audience of consumers who are eagerly anticipating the...
How AI and Intelligent Messaging Help Dealers Increase Sales and Service Revenue
The internet and social media have created a society of consumers who expect information immediately at any time of day or night. In an...
The Global Auto Market Is Bouncing Back, With Digital Leading the Charge
Over the past year, the automotive industry has been through a number of shake-ups — some more disruptive than others — with a fear looming over the...
Case Study: How a Luxury Dealership Won With Geofencing Marketing
Imagine a world where you can target consumers actively shopping and visiting other car dealerships. With geofencing marketing technology, now you...
A Look Back at Automotive Retail in 2017 Reveals the Path Forward for 2018
When we look back at 2017, the best word to capture the year in automotive retail is fascinating. Between the drop in the record-setting 2016 sales...
Maintain Your Service Department's Effective Labor Rate With Prepaid Maintenance
A franchised car dealership’s service operation is like a factory whose products are labor and part sales. Service managers are charged with...