Customer Relationships
How to Fine-Tune Incentive Programs to Improve the Customer Experience
Automotive dealerships and service centers have long seen the sales and bottom-line-boosting value in providing rewards and rebates to customers....
5 Signs Your Dealership Is Leaking Customer Retention
A dealership sinks or swims based on its ability to retain customers — or not retain them. Are you certain you know which outcome you’re moving...
3 Tactics to Make Full Use of the Digital Marketing Toolbox
In the automotive sector, marketing has continued to evolve with the onset of digital. Not only are marketers in the space adding digital channels...
7 Features You Need in Your CRM Software
The right CRM software delivers tremendous benefits for your dealership. It simplifies operations to make them more efficient — and that positively...
How Data Mining Creates Resale Opportunities With Existing Customers
Tougher times could be on the horizon for the automotive industry. When margins compress and sales volume slows, many dealers wonder how to acquire...
Big Data Keeps Your Dealership a Step Ahead of the Customer
The topic of big data is one most non-technical people will go well out of their way to avoid. At best, it promises to be hard to comprehend; at...
Meet Consumer Expectations With the Right Communication Tools
The customer journey and consumer expectations have drastically changed in the past decade. More and more, customers demand information and...
3 Ways Credit Union Partnerships Boost Customer Loyalty
While dealers grapple with new and better ways to advance the customer experience and build loyalty, one effective, often-overlooked way is through...
Online Marketing to Reach Today's Consumers
The debate is over — online marketing is essential to the success of a modern car dealership. Actually the debate ended a few years ago, but that...
The Secret to F&I Product Penetration—A Customer Loyalty Program?
Let's face it — it’s tougher to make a profit in the sales department these days. Gross profits are being squeezed to a minimum on the front end by...
Using Online Channels to Market to Millennials
Millennials, born between 1982 and 2000, are the first generation bigger than the infamous baby boomers, and according to industry experts carry...
Customer Service Change Takes Time
I saw an interesting graphic on Facebook the other day saying, What struck me was that I have seen this quote before and I have used a version of...