Data, Technology & Innovation
SmartPhones and Smart Dealers
The old Yellow Pages slogan, “Let your fingers do the walking,” has taken on an all-new meaning with the saturation of personal mobile devices into...
Dealer Concepts Adds Full DMS Integration to Its Loyalty Program
Clarkston, Mich. (Sept. 5, 2013) – Dealer Concepts, a leader in providing innovative customer retention and marketing programs, today announced...
Five Google Adwords Reports Auto Dealers Must Know
Pay-Per-Click advertising (PPC) is one of the most measurable forms of advertising available to automotive dealers today. With PPC in a few short...
It’s Mobile-Mania—but Dealers Still Lag with Mobile-Friendly Credit Apps
The mobile wave isn’t at a tipping-point, it’s tipped, hard. Sometimes I feel like I read as many new studies about the explosive growth in...
Google's New Algorithm: Float like a Hummingbird or Sting like a Bee?
We’ve all come to warily await Google’s next Panda and Penguin updates, but the Hummingbird is different—it’s a complete makeover of the existing...
Drink Up! There Is Only A Little Urine in the Wine
If your dealership is using Google Adwords under the assumption that digital advertising can drive qualified traffic to your website, you are...
How to Personalize your Dealer Website and Gain a Competitive Advantage
With social networking at the forefront of society, people have become accustomed to receiving information instantly. Everything from status updates,...
The Revolution of Mobile Apps in Today’s Automotive Industry
Mobile apps continue to have a profound impact on every aspect of the vehicle purchase and ownership experience. Due to their superior speed, ease...
The Truth About Online Advertising
Online advertising has developed a definite limp in some people’s eyes. The Google Classifieds approach is definitely not everybody’s favorite...