Data, Technology & Innovation
Telenav Launches Connected In-Car Advertising Platform for Automotive OEMs
Santa Clara, CA — January 4, 2018 (GLOBE NEWSWIRE) — Telenav®, Inc. (NASDAQ:TNAV), a leading provider of connected-car and location-based platform...
Advertise Authentic Experiences to Drive Shoppers to Your Dealership
Across the country, car dealers have often been the butt of jokes, groans, and face palms for their earworm radio jingles and cringeworthy TV ads....
Old-Fashioned Salesmanship Keeps You From Singing the Slow-Mover Blues
So, what does dealership inventory management have to do with advertising? A lot. This is one of the most common triggers for huge amounts of...
AutoLoop’s New Third-Party Integrations Enable On-the-Spot ROs
Clearwater, FL — December 12, 2017 — AutoLoop, an industry-leading provider of automotive marketing solutions and customer relationship management...
Tapad Partners with Freckle IoT to Enable Cross-Device Offline Attribution for Brands
New York — December 6, 2017 — Tapad, the leader in cross-device marketing technology, and Freckle IoT, the global leader in multi-touch, offline...
Is Your Dealership Customer Experience Living Up to Your Hype?
Imagine seeing advertising for a circus coming to town: the big top tent, elephants, dancing horses, trapeze artists, lion tamers, and the...
How Programmatic Video Marketing Makes Consumers Laugh, Cry, and Then Buy
As programmatic spending continues to rise through 2017, video accounts for a healthy percentage. Infrastructure and creative tech for programmatic...
October App of the Month: myKaarma
myKaarma is the communication and payments platform of choice for the nation’s top automotive manufacturers and groups alike — enabling a consistent...
How Proactive Tracking Keeps Sales Strong During Downturns
The auto market is slowing down. Unless you’ve been hiding under a rock, you know this. And hey, I get it if you’ve been hiding under that rock. This...
Dealers and the New Art of the Transaction
The transaction process at the dealership has evolved. We have gone from a process where you need to get people to a dealership to the reality of...
Social Media and SEO Give the Best Return for Automotive Marketers
Digital ad spend is growing. Marketers need to know how to optimize it. Our company recently conducted a study to help marketers improve the...
5 Reasons Animated Videos Are the Most Effective Marketing Media Today
Animated videos are everywhere. You can’t turn on the TV or click on a Web page without seeing spiffy infographic pieces with bright colors and...