Data, Technology & Innovation
FrogData Named Finalist for Innovation Cup at DrivingSales Executive Summit
San Francisco — October 8, 2018 — Retail automotive data analytics vendor FrogData, a division of izmocars, announced today its selection as one of...
JGF Solutions Enables Dealers to Better Market Identity Theft Protection With E-Contracting, E-Rating Technology
Westerville, OH — September 27, 2018 — Over The Edge (OTE), creator of TecAssured, an e-rating and e-contracting software for the automotive...
Fight Inventory Bloat By Using New TV Advertising Attribution Techniques
It’s a reality of retail that at some point in the year, every seller will have an outdated or slow-moving product. For auto dealers, that inventory...
Goodway Group Launches Proprietary Auto Purchase Attribution, Connecting Online Advertising to Offline Auto Sales for Regional Advertisers
Philadelphia — September 18, 2018 — Goodway Group, the digital partner advertisers trust to deliver campaign performance and media efficiency, today...
Virtual Reality App RelayCars Enhances Car-Buying Experience With Range of New Updates
Los Angeles — September 12, 2018 — RelayCars, the virtual reality automotive experience that puts users in the driver’s seat of thousands of...
5 Secrets of Social Media Marketing for Dealerships
The past couple of years haven’t been the greatest for social media companies, especially the most influential, popular, and notorious one: Facebook....
MBTN Solutions Launches Easy Numbers-Driven Reporting for Auto Dealers, Focusing on Core Operational Areas for Success
Pleasanton, CA — August 29, 2018 — MBTN (Manage by the Numbers) Solutions, a market innovator that helps dealers turn raw data into actionable...
CDK Websites See Significant Organic Traffic Increases
August 20, 2018 — Reunion Marketing personnel noted a remarkable increase in organic traffic for CDK websites that directly coincides with a Google...
Generations Digital Celebrates 1st Anniversary, Saving Clients From $3,000-$8,000 in Wasted Digital Ad Spend Monthly
Middletown, OH — August 21, 2018 — Generations Digital, a full-service digital marketing consulting firm led by industry veteran George Nenni,...
Valassis Data Provides Auto Dealers, Service Providers With Owner’s Manual for Effective Advertising
Livonia, MI — August 14, 2018 — Valassis, a leader in activating consumers through intelligent media delivery, today released new research...
J.D. Power and Nielsen Transform Auto Advertising With the Launch of the Nielsen Auto Cloud
New York — August 13, 2018 — Today Nielsen (NYSE: NLSN) launched the Nielsen Auto Cloud fueled by J.D. Power, a robust marketing and measurement...
Retail Automotive Software Leader Bridget Townsend Joins Rapid Recon
Palo Alto, CA — August 1, 2018 — Rapid Recon, the established leader in Time-to-Line (T2L) workflow™ software and reconditioning center...