Industry News
The Profit Is in the Process
On a typical workday my alarm starts at 5:30 am. That means, I usually roll out of bed about 5:45 after the second snooze button goes off. I head...
I'm Still Standing
“You could never know what it's like - Your blood like winter freezes just like ice - And there's a cold lonely light that shines from you - You'll...
4 Ways to Rebuild Your Dealership's Culture Post-COVID-19
A recent report by McKinsey and Company entitled "Reimaging the office and work-life after COVID-19", found 80% of people reported enjoying working...
An Automotive Service Center Marketing Secret Using Google Reviews
Some forecasts project new vehicle sales in 2020 to be down 20% or more this year due to the COVID Pandemic. So while doing everything you can to...
The Principles of Leadership and Self-Deception
There are many great resources that teach dealership owners and employees on how to run a dealership. There are even more amazing options on business...
A Roundup of Google’s Latest Best Practices for Your Dealership
Simply put, in times of crisis, we look to the experts. We turn to the voices that will provide us with actionable support to help us navigate...
Want New Revenue Opportunities for Your Dealership? They’re in the Data
I can’t stress enough the importance of a clean, up-to-date marketing database. Data inaccuracy harms your efficiency and effectiveness and makes you...
Your Mindset will Determine Your Outcome
There are two perspectives that we can take away from this pandemic. We can grow from a positive opportunity or succumb to a perceived threat....
Post Covid-19: You “Sell” Online, Now What?
Let’s start with a few recent consumer sentiment and behavior data points. Some good news, some bad news for OEMs and Auto Dealers. IBM recently...
Using “Search” for Car Dealers
It’s no secret that every car buyer is different. They have specific tastes. Some look for a particular model and make, and some prefer buying their...
Remember to Be Human
The amount of work thrust upon the contemporary Internet agent has increased dramatically over the past five years. It’s not enough to simply email...
Be a PRO in Your Dealership
Webster's Dictionary defines a Professional as "a person engaged in a specified activity as one's main occupation rather than as a pastime." The...