Industry News
8 Tips to Consider Before You Drop the Price...
Have we forgotten, or worse, have we failed to teach new sales managers some of the methods in selling aged inventory outside of having to discount...
For Better Facebook Ads Results: Target, Target, Target!
When it comes to the secret for business success, the tried and true answer is location, location, location. When it comes to the secret for...
Modernize Your Website: Treat New Cars Like The Commodity Product They Are
New cars have all the signature marks of a commodity product: a 2020 black Corolla LE is the same regardless of the dealership you buy it from. While...
Why Automating Your Google Ads is the Future of Your Dealership
It's no secret that there is a revolution happening in the automotive industry that, in many ways, has already impacted other industries: Applying...
Service Waiters: The Overlooked Audience
When I enter a new showroom for the first time, it’s never long before I make my way over to the service waiting area. You can tell a lot about a...
4 Steps to Set Your Dealership Marketing Up for Success
Have you ever considered that setting up your dealership for success could be as simple as examining your habits? It may sound farfetched, but it's...
Carvana Has Nothing on You
According to a recent Cox Automotive study, 83% of consumers want to start their car buying journey online. Given the growth of digital shopping...
The Future of Auto Retail—A Future Perspective
What will be the business model and value of dealers in the future? In order to get a perspective on the future of auto retailing, we must first be...
5 Ways to Put Reliability at the Center of Your Store’s Success
On the old classic TV show "Lassie," Timmy never fell down a well, contrary to popular belief. But viewers knew if Timmy did, he could rely on Lassie...
Three Digital Ways to Convert After-Hours Leads Into Sales
Your dealership hours might be 9-to-5, but your customers’ lives are 24/7. Car shopping happens everywhere — in line at the grocery store, sitting at...
With High Regard—What Buying a Mattress Taught Me About Customer Service at the Dealership
Recently, I set out on a quest for the perfect guest room mattress set. This mattress would be used around six weeks out of the year, mostly by our...
Dear Younger Me
Entering 2020, many people are talking about vision, hindsight and future potential. I often wonder how my career would have been different if I had...