Industry News
Acceleration Awards Winner Spotlight: AutoLeadStar
This month, Dealer Marketing Magazine presents its first-ever Acceleration Awards, created to recognize and promote automotive vendors that stand out...
The Future of Virtual Reality and Augmented Reality in Automotive Retail
Electric and autonomous driving, connective technology, and car ownership trends are challenging the way car companies connect with customers....
Things Need to Change for Women in the Automotive Industry
OK, full transparency from me: I have a 27-year-old daughter who sells new cars at a dealership. I can’t say that she has complained of any unfair...
Announcing the 2017 Acceleration Awards Winners
The Acceleration Awards were created to recognize and promote standout automotive vendors that offer unique products and services to increase sales,...
October App of the Month: myKaarma
myKaarma is the communication and payments platform of choice for the nation’s top automotive manufacturers and groups alike — enabling a consistent...
How Dealers Can Cultivate Successful Vendor Relationships
As a dealer, one of your most important goals is to keep your relationships with customers, or potential customers, as healthy as possible. Building...
Keep Up With Cross-Shopping Customers by Using Mobile Location Data
It’s no secret that auto buyers shop around. In fact, they’re savvier than ever. They come to the dealership armed with research they conducted...
Find Your Unique Selling Proposition and Quit Racing to the Bottom on Price
In this new world of automotive dealerships and customers demanding more for their money, your dealership’s success depends on more than just selling...
Focus on Dealership F&I Process Accountability for a Better PVR
Most of us, truth be told, don’t like being held accountable. The word accountability can sound negative, like punishment. We don’t cozy up to it...
Reputation Management: The Marketing Most Dealers Fail to Do
Before car-shopping customers step foot on the lot or showroom, many have done their homework. Most car buyers know the make and model they want,...
How to Fine-Tune Incentive Programs to Improve the Customer Experience
Automotive dealerships and service centers have long seen the sales and bottom-line-boosting value in providing rewards and rebates to customers....
October Q&A: Are You Leaving Potential Fixed Ops Profits on the Table?
Data from the National Automobile Dealers Association (NADA) reveals that in 2016, new-vehicle dealerships wrote more than 300 million repair orders,...