Industry News
3 Steps to Revitalize Your Appraisal Process
Another year has come and gone. What were your goals for 2017? Did you reach them, or come close? Can you even remember them? Often, we set ourselves...
Will Technology Bridge the Auto Financing Process Gaps?
In the past year, IBM put out annual predictions for technology trends over the next five years. Among them were things such as superhuman vision via...
5 Steps to Digital Marketing Domination
Digital marketing is a relative infant in the world of automotive advertising. Getting the word out to customers about auto dealerships was so much...
Will 2018 Be the Year of Culture Change at Your Dealership?
Happy New Year from everyone at Binary Automotive Solutions! As you are probably aware, 2018 is predicted to be a slightly down year from 2017. But...
Promotion Extensions: Google's New Digital Marketing Superhero
As with all forms of marketing, digital marketing boils down to reaching the right audience with the right message at the right time. As an auto...
How Personalized Marketing Tailors the Experience to the Consumer
As vehicle technology changes, consumers are forced to think differently about the type of car they want and how they’re buying it. In a world where...
Digital Marketing: Don't Count Your Clicks Before They Hatch
The world consumes media, entertainment, information, news, and advertising messages very differently than just a few years ago. Our changing...
Reviver Auto Closes $11.1 Million Finance Round to Expand Footprint of World’s First Digital License Plate
Foster City, CA — January 10, 2018 — Reviver Auto, creator of the RPlate™, the world’s first digital license plate, has closed an $11.1 million...
Black Book Unveils History-Adjusted Vehicle Value for Auto Professionals
Lawrenceville, GA — January 9, 2018 — Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and...
A 10-Step Customer Retention Primer
Are you struggling with customer retention? Maybe looking for a way to improve customer loyalty? Establishing a good relationship with customers can...
Hurricane Harvey Made Us Go All In on Digital Marketing . . . and We Had a Record Month
Hurricane Harvey hit the Houston area in late August as a Category 4 storm, dropping more than 40 inches of rain in four days, resulting in...
Telenav Launches Connected In-Car Advertising Platform for Automotive OEMs
Santa Clara, CA — January 4, 2018 (GLOBE NEWSWIRE) — Telenav®, Inc. (NASDAQ:TNAV), a leading provider of connected-car and location-based platform...