Shopper Experience

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Preparing Your Dealership for Post-Pandemic Operation

The 2020 coronavirus pandemic and its subsequent lockdowns have forced the automotive sales industry to get creative to keep the — frequently...

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Be a PRO in Your Dealership

Webster's Dictionary defines a Professional as "a person engaged in a specified activity as one's main occupation rather than as a pastime." The...

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Are You Fishing in a Crowd?

Growing up in Wyoming, I learned many lessons about the value of being in a secluded place and not being surrounded by a crowd. One memory that...

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Chatbot - Friend or Foe

A chatbot is exactly what it sounds like: A robot that managesyour conversations. The bot simulates a human-like interaction to give shoppersthe...

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The Impact of Digital Marketing and Online Car Sales

With the power of the internet at their fingertips, consumers of all ages increasingly research what they want to buy before making their purchases....

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How To Sell More Cars Working From Home In Your Underwear

​And in a lot of places right now, it's against the law. Many salespeople are furloughed, working limited hours, or staring out at empty showrooms...

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8 Tips to Consider Before You Drop the Price...

Have we forgotten, or worse, have we failed to teach new sales managers some of the methods in selling aged inventory outside of having to discount...

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Modernize Your Website: Treat New Cars Like The Commodity Product They Are

New cars have all the signature marks of a commodity product: a 2020 black Corolla LE is the same regardless of the dealership you buy it from. While...

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Service Waiters: The Overlooked Audience

When I enter a new showroom for the first time, it’s never long before I make my way over to the service waiting area. You can tell a lot about a...

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Carvana Has Nothing on You

According to a recent Cox Automotive study, 83% of consumers want to start their car buying journey online. Given the growth of digital shopping...

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Diminishing Returns: How Many CTAs Should You Have?

Several of the DealerScience tools integrate directly into dealership websites. This means that throughout the process of discussing our products...

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The Power of a Live Turnover in the BDC

In the not too distant past, I used to pat myself on the back if I took a turnover on a phone call at a dealership from a Business Development...

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