Shopper Experience

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Mask-less Socialising: What This Means For Your Dealership

There will come a time, sooner than we think at this point, where we'll be living in a post-COVID era. We'll be back at our favorite crowded bars,...

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Is Your Dealership Site Ready for the New Era of Car Buyers?

People inherently value freedom of flow. The difference between your bedroom and a prison cell is whether you can leave it. While the pandemic...

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Why Should I Buy From Your Dealership? 4 Popular Products To Consider Offering

Let's say I'm your customer. As a car dealer, you know why you want me to buy from your dealership... So you can stay in business, hit your factory...

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Creating the Ultimate Dealership Customer Experience

I was talking about mindset with my good friend Tommi Weeden and I was explaining to her that sometimes I work with guests that require A LOT. What I...

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What Will Automotive Retailing Look Like in 2030? A future perspective on the possible & probable scenarios

Slight disclaimer, I am putting forward my thoughts and perspectives on the future of automotive retailing in 2030, not based on specific research,...

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Separating the Real Shoppers From the Window Shoppers on Your Dealer Website

Walking around my local shopping mall in 1998 was an experience that I enjoyed. In fact, most of us in the car business can remember the...

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Are We There Yet? Actionable Steps For Digital Retailing Success in Automotive

Move made in 2020 were critical, but are they complete? Digital Retailing has been a buzzword in the industry for a few years. What they mean in...

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Make Your Paycheck Great Again: The Squirrel Doesn’t Get All Its Nuts from One Tree

Over the past few months, I have had what seems to be a recurring conversation with a variety of people in my circle of influence. Today, while...

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What Does Website Downtime Actually Cost Your Dealership?

For many automotive retailers, the importance of your website has never been clearer than during COVID-19. As economic shutdowns and social...

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Why Now is the Time to Revisit Your SEO Strategy

I’ve chosen to look at COVID 19 as a ‘great reset’. It’s been said that problems are opportunities-so then what exactly is the opportunity for the...

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4 Best Dealership Practices to Navigate an Uncertain Market

The automotive industry is no stranger to change, but COVID-19 cast us into a situation we’ve yet to experience. With stay-at-home orders and tight...

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Making the Most of Web Traffic During COVID-19

Amid the COVID-19 situation, we’re seeing a downturn in key metrics across the automotive retailing industry. Leads generated, vehicles sold, and...

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