Best Practices
Three Ways to Reach New Car Buyers Using Social Media
Social media is has dramatically changed how people shop for cars. A recent study by Starcom Mediavest Group and Big Fuel found that social media...
The Four B S of Great Customer Retention
There is an age-old truth in business that it is easier to keep a client than to find a new one. I’ve often heard business owners and managers ask,...
Effective Social Media Strategies for Auto Dealers
Social media is a hot topic right now. The naysayers have given up trying to convince us that social media is just a fad and now everyone from...
Four Concepts to Grasp in Copyright and Content Marketing
If content marketing is part of your strategy, be it through newsletters, social media, advertorial and the like, the challenge is in creating...
The Right Customer Loyalty Program for You
General Motors says it costs five times as much to attract a new buyer as it does to retain current customers. The sizzle may be in winning new...
Building a More Profitable Website
The online marketing landscape has become a lot more complex as the internet has evolved. At first, businesses created websites for customers to...
How to Create Your Own Service Revenue
Among all the potent technologies for improving service department profits, only one will service directors already have at hand — their customer...
Domain Names and Online Marketing
Getting the right domain name can make it much easier for you to get good search engine positioning. There are other strategies that you can employ,...
Behold! A Way to Turn Warranty Expirations Into Service Gold
I’m certainly not a poet, as demonstrated by my effort at headline writing here…Nevertheless, the poetry of turning warranty expirations into service...
How to Update Your Auto Body Shop for the Long Haul
Any good car dealership knows they must think about expanding their operations outside of just car sales. You need a sufficient department that vends...
Increasing Consumer Traffic
F&I productivity requires opportunities. Opportunities are closed sales that come from the sales department. In short it all begins with floor...
The Keys To Success For Buy Here, Pay Here Dealers
The mortgage mess and the deepening economic malaise may dampen sales for franchised dealers, but not necessarily for buy here, pay here stores. This...