Best Practices
What Missed Car Payments Can Teach Dealers About Customer Retention
Balaji Sridharan of KredosAi explores what lenders’ communication with customers who miss payments can teach dealerships about building relationships...
The Keys We're Handed: AI, Customer Data, and Trust in Automotive Retail
Tim Hayden, Founder and CEO of BrainTrust Partners, examines how dealerships can use AI and customer data while respecting privacy, managing access...
The Difference Between a Repeat Buyer and a Loyal One
Tiger Okeley, Executive Board Member of Oak Motors, explains why repeat purchases do not necessarily mean customer loyalty, and how consistent...
The Twelve Technology Layers You Didn’t Know You Needed to Make Your AI Strategy Work
Ilana Shabtay, VP of Marketing at Fullpath, sets out her twelve-layer framework for dealership AI and the questions to ask about what a vendor...
Generating Sales From Compliance
Tom Kline explores how dealerships can turn compliance standards into clear customer promises, and why the operations behind those promises matter as...
The Whole Is Other Than the Sum of Its Parts: Running a Dealership
A dealership can hit every departmental target and still underperform. International automotive executive Alda Waddell explains how sales, service,...
Got Agent?
As AI agents take on more of the vehicle-buying process, who controls the information they give customers? Jim Lawrence examines what dealerships...
Managing the Service Department through High Oil Prices
The Iran war disrupted the oil market and it could hurt your service department. Related to service specifically, full synthetic motor oil is on...
You Have the Data. What’s the Strategy?
There is a gap between establishing a CDP and actually building a real customer data strategy. For years, the automotive industry has invested...
Every Customer Is A Complaint Department
By Tom Kline, Better Vantage Point | Tuck The Octopussm Ten years ago, an unhappy customer might threaten, “I’m calling the Attorney General.” Today,...
Your Buyers Are Anxious. Is Your Marketing Making It Worse?
A 2026 survey of more than 3,000 U.S. drivers found that nearly 7 in 10 buyers (69.1%) felt financially concerned at the time of their vehicle...
How Hometown Dealerships Can Compete as National Chains Expand
By Tiger Okeley, Executive Board Member at Oak Motors Carvana made its name in online-only used-car sales, and lately it's been buying new car...