Best Practices
From Zero to AI: How Dealers Can Start Using Artificial Intelligence Today
Walk into most dealerships and ask about AI, and you’ll hear the same thing: “That’s just another vendor fad. We tried it and it didn’t work. I don’t...
The Risks Of Playing Blind: Lessons from Steinway’s Wood Shortage
Who would’ve thought a Seattle-made piano business could be shaken by a tree-cutting fight in Alaska? That’s exactly what the Wall Street Journal...
Dealer’s Playbook for Turning Reviews Into Revenue
I was one of those people who got hooked on Yelp early, when it still felt like a novelty. It wasn’t just about looking up a restaurant, it was more...
The GM’s AI Assistant: Turning Daily Chaos Into Clean Profit
Running a store today is a grind. Your morning starts with too many problems: a salesperson quit, ad spend feels like a black hole, trades are...
5 Ways to Make Your Service Department a Favorite with Women
I’ve spent my entire life in the car business, so when I walk into a service department, I notice things most people don’t. My eyes go straight to...
Increase Your Cyber Security with 10 Simple Steps
What started as a story about how I helped a dealer handle hackers who had created a fake website has now turned into a series on cyber security...
It's Time to Circle the Wagon
Back in the frontier days, circling the wagons meant getting ready for an attack. These days? Same idea – just swap the bandits for regulators,...
AI in Automotive Retail: A Straight-Talk Guide for Dealerships
AI is everywhere in automotive right now. It’s in your inbox, your LinkedIn feed, your vendor demos. And if you’re like most dealers, you’re being...
10 Tips to Navigate Social Media and Online Reputation Attacks
Social media has changed the way dealerships connect with their customers - and how reputations are built or broken. Some dealers have embraced the...
Hiring for Performance and Influence: How to Build a Winning Dealership Marketing Team
Wasted ad spend, poor customer messaging, and lost revenue. These are just some of the costly consequences of hiring the wrong marketer. Imagine...
Sustainable Social Selling Strategies to Avoid Burnout: Part One
The constant demand to create content, engage with followers, and grow your social media presence often feels overwhelming. Over the past several...
Where AI is Getting it Wrong for Car Dealerships
Every evolution comes with its own challenges. Why would AI adoption be any different? While the potential of AI is undeniably exciting, many...
